A Golden Strategy
Molson Coors came to ARM looking to engage consumers on their terms in an environment they care about. The growth of podcasting with Molson Coors consumers over the part year was unequivocal. Prioritizing podcast advertising allowed Molson Coors to overcome several brand barriers and speak directly to growth segments.
Due to limited ad load, vertical exclusivity and authentic host endorsements, Molson Coors was able to break through to consumers and portray the brand stories.