Welcome to the new age. Podcasting offers the rare opportunity to convey an authentic brand voice while driving an actionable response from its audiences.
Read more: PodcastsA mature, consistent medium that's scalable. When executed with our ROI based tactics, terrestrial radio and satellite radio can be very cost-effective ways to reach new customers.
Read more: Broadcast RadioVideo creators are a natural extension of any influencer marketing plan and we can help you reach and engage the 1.3 billion annual viewers.
Read more: VODcastingA hybrid digital and audio channel that allows advertisers to achieve hyper-targeted reach while keeping their authentic brand voice.
Read more: Digital AudioThe main differences between terrestrial radio and satellite radio are the broadcast technology each one uses, differences in programming, ad availability, and costs.
Read more: Satellite RadioWeekly audio listening has hit an all-time high, with over 504M listeners around the globe tuning in to podcasts. Learn more about the effectiveness of podcast advertising in 2024.
The metaverse doesn’t have to rely on fancy AR and VR equipment to be a reality, but instead will deploy standard audio technologies that exist all around us.
Q&A with Ad Results Media’s Senior Director of Creator Content Sam Cosby on the future of YouTube creator partnerships.
Every marketer knows that brand image is a precious thing—it takes patience and vision to build, but an unexpected wrong move could swiftly deteriorate that reputation. Because of this, brand safety is a universal issue that all brand marketers need to address and accommodate in their media and communications plans.
With all the marketplace buzz about podcasts and streaming music services like Spotify, Apple Music, and Pandora, it’s easy to underestimate the power and effectiveness of AM/FM Radio. However, those perceptions are much different than the realities of AM/FM radio usage, ad penetration, and ad effectiveness.
For podcasts, using both host live-read and pre-recorded ads can work in tandem to boost each other’s strengths.