FanDuel partnered with ARM to increase outreach and audio performance through cost-effective advertising across various audio platforms during the Super Bowl while competing against other Tier 1 ad markets.
ARM advised FanDuel to increase the frequency of spots to one every half-hour to boost GRPs and improve CPA. To drive results, we recommended low-cost audio elements (“broad rotators”) in hand-selected satellite radio markets, podcasts, and terrestrial radio. We wanted to capitalize on this major media moment for the brand.
Thanks to ARM’s recommendations, FanDuel capitalized on a major media moment for the brand.
As a result, FanDuel activations increased by 443% WoW, with the most activations in two brand new markets: Michigan (increased by 171% WoW) and Virginia(increased by 301% WoW). After this unique, buzzworthy campaign, FanDuel beat their predicted CPA by 64%, performing 78% better during the week of the Super Bowl than in all of 2021 YTD.