Podcast advertising is the ability for brands to pay for placement of their advertising within various podcast shows. Learn more about buying, delivery, creative, and measurement here.
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Weekly audio listening has hit an all-time high, with over 504M listeners around the globe tuning in to podcasts. Learn more about the effectiveness of podcast advertising in 2024.
Brands stand to reap many benefits from advertising on Pandora. Here we break down the ins and outs of advertising on the popular platform.
Everywhere you turn, brands and advertising gurus are talking about how essential it is for marketers to incorporate influencers and creators into their channel mix. For some marketers, that is easier said than done.
Ready to start advertising on Spotify? We have all the details on how to launch an audio advertising campaign that delivers ROI.
Explore the many benefits of using audio advertising to promote your brand. From targeting specific demographics to improving brand recognition, discover how audio advertising can help your brand grow.
How much do radio ads cost today? We break down the numbers and provide all the context you need.
Ad Results Media believes that host live-read ads that are permanently embedded into the show or pre-produced (host read or voiced over) ads that are likely bought programmatically and dynamically inserted are both critical components within your overall media mix.
Podcast advertising is the ability for brands to pay for placement of their advertising within various podcast shows. Learn more about buying, delivery, creative, and measurement here.
With all the marketplace buzz about podcasts and streaming music services like Spotify, Apple Music, and Pandora, it’s easy to underestimate the power and effectiveness of AM/FM Radio. However, those perceptions are much different than the realities of AM/FM radio usage, ad penetration, and ad effectiveness.
What is a podcast network? While the exact definition of a podcast network can take on a broad interpretation, we define it as a company that can create, produce, publish, distribute and/or sell podcast ads on behalf of specific podcasters and shows. They work with agencies and brands to integrate podcast ads seamlessly into their...
ARM x Stagwell Partnership Brings New Audio Intelligence to Brand Campaigns. All Stagwell Agencies Will Now Be Able to Tap Into ARM’s Audio Expertise for Client Campaigns.
Podcast creators have evolved into next-level influencers with impact well beyond audio.
5 key strategies to maximize audio advertising in the coming year—and beyond.
We sat down with a leader in transformative marketing for insight into all things strategy.
A Q&A with an integrated media expert and industry visionary, ARM's new Chief Operating Officer, Kristen Abramo.
As digital audio’s influence continues to grow, brands are tapping into its unique abilities. ARM's audio experts share insights into creative, measurement, and strategy.
Audio strategies to help brands meet end-of-year goals, maximize Q4 budgets, and start the new year off right.
How brands and political advertisers can capitalize on audio advertising’s abilities to reach and inform key audiences.
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Miro's partnership with ARM built confidence in the power of audio, and long-term ROI for the company.