Insights Archives - Page 2 of 3

ARM, Insights, On the Mic Podcast, Interview Series, Ad Performance

Episode 55: How Did We Get Here? The Winding Paths to a Career in AdLand

Whether you take the main roads of higher education and internships or one of the many scenic routes that wind across the sprawling career landscape, there's no right or wrong way to arrive at a given field—least of all one as dependent on diverse perspectives as advertising. In today's episode, Lindsay and Nate are joined by Ari Diozon, Evan Brown, and Kelsie Utz to discuss the various trajectories that led them to the ad industry, the lessons they've brought with them, and how working in advertising has shaped their careers.

October 17th 2022

ARM, Insights, On the Mic Podcast, Interview Series, VODcasting, Creator Marketing

Episode 54: By Any Other Name: Creators and Influencers with FleishmanHillard

What separates the content creators from the influencers? The answer might not be as simple as you think. On today's episode, Lindsay and Nate are joined by Liz Hawks, Stephanie Moore, and Allie Wimes of FleishmanHillard—a global PR and marketing agency—to discuss the differences and overlap between these two familiar styles of digital media-makers, and the different approaches brands should take when partnering with each.

October 3rd 2022

VODcasting, YouTube Advertising, Insights, ARM

Best Performance Channels in an Economic Downturn: Q&A with ARM VP of Media Gretchen Smith

Ad Results Media has been in the game long enough to weather several periods of global economic uncertainty. We’ve learned how to stay nimble and adaptable through whatever surprises the marketplace may have in store, and we help bring that same resilience to our clients and partners. While our core principles stay consistent over the...

September 29th 2022

Audience Targeting, Podcast Insights, Scale & Measure, Performance, Ad Creativity, Industry News, ARM, Insights, On the Mic Podcast, Interview Series, Ad Creative, Ad Performance

Episode 53: Beyond the Movement - A Conversation with Bryan Barletta and Andrea Schwarzbach

As podcasting continues to grow, the industry events are getting bigger and better. On today's episode, Lindsay and Nate are joined by Bryan Barletta of Sounds Profitable and ARM's own Andrea Schwarzbach to discuss their takeaways from Podcast Movement, as well as how they hope the event—and the podcast industry as a whole—continues to evolve in the years to come.

September 21st 2022

VODcasting, Scale & Measure, Performance, Audience Targeting, Media Buying, Ad Creativity, ARM, Insights, On the Mic Podcast, Interview Series, Ad Creative, Ad Performance, YouTube Advertising

Episode 52 - When Cookies Crumble, Part 2: An Interview with Dave Coulter Of Daily Driven Exotics

Dave Coulter joins us to talk about how Daily Driven Exotics got started, the impact of brand partnerships, what he thinks about the changes coming to third-party data, and the wisdom of letting creators do the driving (literally).

September 7th 2022

YouTube Advertising, VODcasting, Ad Performance, Scale & Measure, Performance, Ad Creativity, ARM, Insights, On the Mic Podcast, Interview Series, Ad Creative

Episode 51 - When Cookies Crumble, Part 1: How Creator Marketing Can Help Brands Wean Off Third-Party Data

Today, we’re joined by Gretchen Smith, Vice President of Media at ARM, to talk about how creator marketing can make brands resilient to the dawning of this brave new cookieless world.

September 5th 2022

Audience Targeting, Ad Creativity, Insights, On the Mic Podcast, Interview Series, Ad Creative

Episode 49 - Self Made Millennial: An Interview with Madeline Mann

YouTuber host Madeline Mann of Self Made Millennial joins us to talk about how she got started, the importance of authenticity, what she looks for in brand partnerships, and her takeaways from VidCon 2022.

August 22nd 2022

Audience Targeting, Ad Creativity, Industry News, ARM, Insights, On the Mic Podcast, Ad Creative, Ad Performance, Podcast Insights

Episode 48 - The Sports Podcast: A Powerful Player in Your Marketing Game Plan

In this episode of On the Mic with Ad Results Media, Lindsay Smith and Nate Spell are joined by ARM's Senior Copywriter, avid sports fan, and friend of the pod, Evan Brown, as he takes us on a deep dive into the history of the sports genre and the powerhouse player it can be in any brands marketing campaign.

August 8th 2022

Podcast Insights, Industry News, ARM, Insights, On the Mic Podcast, Interview Series, Ad Performance

Episode 46 - The First Half of 2022 Has Come and Gone. What’s Next? With Bryan Barletta

In this episode of On the Mic with Ad Results Media, hosts Nathan Spell and Lindsay Smith sit down with Bryan Barletta of Sounds Profitable to chat through the changes and upcoming predictions of adtech.

July 11th 2022

Podcast Insights, Scale & Measure, Performance, Media Buying, Industry News, ARM, Insights, News, Programmatic Media Buying, Radio Advertising

Mike Kropko: Innovating The Next-Gen Approach To Audio Advertising

Ad Results Media’s CEO Mike Kropko discusses the growing importance of audio as a marketing channel, as content, audience growth, and technology come together.

July 7th 2022

ARM, VODcasting, YouTube Advertising, Insights, Industry News, Ad Creativity, Media Buying, Audience Targeting, Performance, Scale & Measure

VidCon 2022 | Top 3 Takeaways for Brands

Last week, Ad Results Media was in full attendance to the first in-person VidCon event since 2019 with leaders from creative, audio insights, media, and business development. The conference & convention featured high-profile creators from YouTube, TikTok and created fruitful connections, discussions, and potential branded partnerships in our clients’ and creators’ futures. VidCon filled the...

June 30th 2022

Podcast Insights, ARM, Insights, On the Mic Podcast

Episode 45 - Creative and Endorsing

In this episode of On the Mic with Ad Results Media, hosts Lindsay Smith and Nathan Spell welcome Creative Operations Specialist, Brit Garcia, onto the show to discuss the variations of an ad read and the creative that goes into pulling them all together.

June 20th 2022

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, Ad Creativity, Industry News, ARM, Insights

5 Key Takeaways from the 2022 IAB Podcast Upfront

The IAB just wrapped their PodcastUpfront event – Hear and Now – that was held virtually on May 10^th – May 12^th. This year’s event, designed for brands, agencies, and media buyers, previewed the latest innovations, programming, and marketplace trends.

May 19th 2022

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, Ad Creativity, Industry News, Case Studies, ARM, Insights, News

Ad Results Media Listed as Campaign US Media Awards 2022 Finalist

We’re thrilled and grateful to have made the Campaign US Media Awards 2022 shortlist!

March 29th 2022

Brand Safety, Insights, ARM, Industry News, Ad Creativity, Media Buying, Audience Targeting, Performance, Scale & Measure, Podcast Insights

ARM Does Podcast Movement | 4 Key Takeaways on Brand Safety

DeShá Runnels and Lisa Prentis Jacobs spoke at the podcast event of the year, Evolutions by Podcast Movement, to share their expert opinion on four key takeaways crucial to audio advertising and the transformation of brand safety.

March 28th 2022