As digital audio’s influence continues to grow, brands are tapping into its unique abilities. ARM's audio experts share insights into creative, measurement, and strategy.
How brands and political advertisers can capitalize on audio advertising’s abilities to reach and inform key audiences.
Audio consumption is booming—and now is the time for ad spend to catch up. Let's talk about why audio, why now.
The podscape in 2024 is complicated--but complexities can be manage with savvy podcast advertising partners.
Get the scoop on the benefits and challenges of programmatic vs. direct podcast ad buying.
Consumers hold brands accountable for the content where they advertise. Get insights on how to navigate brand safety in the modern world.
Reach your audiences where they’re at with a single media buy that pays dividends.
How does audio stack up against paid search, social, and TV? We’ve got answers.
Why successful audio advertising requires specialized expertise, not your AOR or in-house team
Learn about the good, the bad and the admittedly boring about how AI is impacting audio advertising.
In our new ebook, "Audio Advertising with Creators: A Guide for Brands," we take you step by step through the process of advertising with creator-based audio, with best practices along the way.
We explore all elements of building your brand though audio including the proper starting point, the right influencers and platforms to partner with, the best approach to creative and how to measure success.
We rounded up some of the top experts in our industry like Co-Founder of Sports 1 Marketing, Consultant & Business Coach, and podcast host David Meltzer, as well as executives from the programmatic media buying platform Audiohook, the weekly adtech newsletter Sounds Profitable and our very own Mike Kropko, Co-CEO of Ad Results Media to...
In today's episode, Lindsay Smith sits down with Bryan Barletta of Sounds Profitable fame and Jordan Bentley, Founder of Audiohook, to discuss how programmatic ad buying works, the evolutions in the technology, and why we shouldn't be afraid to embrace this emerging tech.
A tongue-in-cheek holiday “gift guide” for media buyers, with a focus on podcast advertising that delivers the goods in six different ways.
Every marketer knows that brand image is a precious thing—it takes patience and vision to build, but an unexpected wrong move could swiftly deteriorate that reputation. Because of this, brand safety is a universal issue that all brand marketers need to address and accommodate in their media and communications plans.
DeShá Runnels and Lisa Prentis Jacobs spoke at the podcast event of the year, Evolutions by Podcast Movement, to share their expert opinion on four key takeaways crucial to audio advertising and the transformation of brand safety.
Which podcast shows are considered “brand safe” has become one of the biggest focuses of advertisers in 2021. Ad Results Media CEO Marshall Williams discusses how the agency is working to create an early warning system.
Check out the ARM On the Mic podcast for more industry insights.
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Miro's partnership with ARM built confidence in the power of audio, and long-term ROI for the company.