Podcast Insights, General, YouTube Advertising, Creator Marketing

The New Creator Economy

Podcast creators have evolved into next-level influencers with impact well beyond audio.

December 4th 2024

Podcast Insights, Performance, Ad Creativity, General, Campaign Creative, Streaming Audio, Creator Marketing

Give Your Brand Full Audio Advantage in 2025

5 key strategies to maximize audio advertising in the coming year—and beyond.

December 2nd 2024

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, Ad Creativity, General, Brand Safety, Measurement, Campaign Creative, Streaming Audio, Creator Marketing

The Ultimate Guide to Digital Audio Advertising

As digital audio’s influence continues to grow, brands are tapping into its unique abilities. ARM's audio experts share insights into creative, measurement, and strategy.

November 13th 2024

Podcast Insights, General, Industry News, Campaign Creative, Streaming Audio, Creator Marketing

How Audio Can Maximize Your Holiday Season Advertising

Audio strategies to help brands meet end-of-year goals, maximize Q4 budgets, and start the new year off right.

October 16th 2024

Podcast Insights, Scale & Measure, Performance, Audience Targeting, General, YouTube Advertising, Programmatic Media Buying, Measurement, Streaming Audio, Creator Marketing

Audio Is Full Funnel

Across the funnel, audio advertising produces major wins. In this blog, we map audio results to every stage—and offer advice for hitting your KPIs.

September 18th 2024

ARM, Radio Advertising, Measurement, VODcasting, Campaign Creative, Streaming Audio, Creator Marketing

The Rise of Specialty Agencies

The “why” behind agency specialization, the benefits, and considerations for brands aimed at maximizing ad dollars.

September 4th 2024

Performance, Audience Targeting, Case Studies, ARM, YouTube Advertising, Programmatic Media Buying, Measurement, VODcasting, Creator Marketing

ARM's Strategy Exceeded Miro's Performance Goals

Miro's partnership with ARM built confidence in the power of audio, and long-term ROI for the company.

May 15th 2024

Podcast Insights, General, YouTube Advertising, Brand Safety, VODcasting, Creator Marketing

Navigating Brand Safety and Suitability in Audio

Consumers hold brands accountable for the content where they advertise. Get insights on how to navigate brand safety in the modern world.

April 3rd 2024

Ad Creativity, Campaign Creative, Streaming Audio, Creator Marketing

Is ASMR Right for Your Audio Campaign?

Autonomous sensory meridian response (ASMR) is an audio phenomenon with the potential to pay dividends for advertisers--is it right for you?

March 20th 2024

ARM, Insights, YouTube Advertising, VODcasting, Creator Marketing

The Power of YouTube Influencers

An in-depth look at the emerging medium of vodcasting and the big vodcast advertising opportunities for brands.

March 6th 2024

Ad Creativity, General, Ad Creative, YouTube Advertising, Radio Advertising, Campaign Creative, Streaming Audio, Creator Marketing

Creating Memorability Across Audiences

Sustaining attention and creating success means crafting effective--and memorable--messaging. Here's how.

January 17th 2024

Insights, ARM, General, Ad Creativity, Media Buying, Audience Targeting, Performance, Scale & Measure, Podcast Insights, Brand Safety, Creator Marketing, Measurement, Programmatic Media Buying

Audio Advertising with Creators: A Guide for Brands

In our new ebook, "Audio Advertising with Creators: A Guide for Brands," we take you step by step through the process of advertising with creator-based audio, with best practices along the way.

October 9th 2023

ARM, Insights, On the Mic Podcast, Interview Series, VODcasting, Creator Marketing

Episode 54: By Any Other Name: Creators and Influencers with FleishmanHillard

What separates the content creators from the influencers? The answer might not be as simple as you think. On today's episode, Lindsay and Nate are joined by Liz Hawks, Stephanie Moore, and Allie Wimes of FleishmanHillard—a global PR and marketing agency—to discuss the differences and overlap between these two familiar styles of digital media-makers, and the different approaches brands should take when partnering with each.

October 3rd 2022