Podcast Insights, General, Industry News, Campaign Creative, Streaming Audio, Creator Marketing

How Audio Can Maximize Your Holiday Season Advertising

Audio strategies to help brands meet end-of-year goals, maximize Q4 budgets, and start the new year off right.

October 16th 2024

Podcast Insights, Performance, Audience Targeting, Ad Creativity, General, Industry News, YouTube Advertising, Campaign Creative, Streaming Audio

How AI Is Changing the Audio Ad Market

New tech is enabling creative customization at scale. Read on for the details on how AI is advancing audio advertising.

June 12th 2024

Industry News, ARM, Insights, News

Ad Results Media Names Jordan Fox Chief Executive Officer

Joining from Laundry Service, Fox will lead agency’s expansion. New York, NY, March 20, 2024 - Today, Ad Results Media (ARM), the leading audio-focused agency known for its innovative work across podcasts, digital audio, vodcasting, and other digital audio channels, announced the appointment of Jordan Fox as Chief Executive Officer. With a rich leadership background...

March 20th 2024

ARM, Programmatic Media Buying, Brand Safety, News, Industry News, General, Media Buying, Audience Targeting, Performance, Scale & Measure, Podcast Insights

Introducing ARM PRO: Audience, the Ultimate Audience Solution

Reach your audiences where they’re at with a single media buy that pays dividends. 

February 27th 2024

Industry News, General, Media Buying, Podcast Insights

What Are the Top Podcast Networks in 2024?

What is a podcast network? While the exact definition of a podcast network can take on a broad interpretation, we define it as a company that can create, produce, publish, distribute and/or sell podcast ads on behalf of specific podcasters and shows. They work with agencies and brands to integrate podcast ads seamlessly into their...

January 1st 2024

Podcast Insights, General, Industry News, ARM, Insights

ARM's 2024 Outlook

Audio insights and perspectives from industry insiders on the year to come. 

December 26th 2023

Podcast Insights, Performance, General, Industry News, Case Studies

How ARM Helped Grammarly Drive Superior Conversion Rates With Audio

ARM helped Grammarly boost brand awareness and delivered a 6% conversion rate. Find out how here.

December 6th 2023

Industry News, Culture, Ad Creative, Campaign Creative

Creative Tactics to Break Through the Holiday Clutter with Podcast Advertising

Follow these tips to make the most of your holiday marketing spend and engage your customers through audio.

October 5th 2023

Measurement, Ad Performance, Industry News, Media Buying, Performance, Scale & Measure, Podcast Insights

How to Measure Podcast Ad Performance

ARM's how-to guide for getting the most ROI from your audio advertising, including tactics for direct response and brand marketing campaigns.

September 22nd 2023

Podcast Insights, Industry News, YouTube Advertising, Programmatic Media Buying, Measurement

Podcast Movement 2023: Top Trends, Topics and Innovations

Our team just got back from spending 4 days at this year’s Podcast Movement conference that was held August 21st – 24th  in Denver, CO – and they have lots to share!

August 29th 2023

Industry News, ARM, News

Q&A with Ad Results Media’s New CRO, Teresa Elliott

Kurt Kaufer, Co-Founder and Chief Growth Officer sits down with Teresa Elliott, ARM’s new CRO, during her first month in her new role to discuss her perspective on the industry, the value of specialized expertise and what makes a great partner.

May 15th 2023

ARM, Podcast Insights, Performance, Audience Targeting, Media Buying, General, Industry News, Programmatic Media Buying, Measurement

Key Insights from IAB's Podcast Upfront 2023

Check out some of our biggest takeaways from the 2023 IAB Podcast Upfront event.

May 12th 2023

Media Buying, Ad Creativity, Industry News, YouTube Advertising, Radio Advertising, Measurement, VODcasting, Audience Targeting, Podcast Insights, Scale & Measure, Performance

The Current State of Influencer Monetization

Ad Results dives deep into the world of influencers including how they earn income, to how to partner with them and how to maximize the value of your partnership.

January 19th 2023

Scale & Measure, Performance, Audience Targeting, Media Buying, Industry News, ARM, Insights, Podcast Insights

3 Reasons Podcast Ads Can Connect Brand And Performance Marketing

The vast majority of marketers want to bring brand and performance marketing together, and podcasting advertising is one of the best ways to make that happen.

October 21st 2022

Industry News

How To Build Your Sonic Brand With Podcast Advertising

Sonic branding is all the buzz lately, and marketing teams across industries are clamoring for sounds to set their companies apart. While audio branding leverages time-tested creative and advertising techniques, sonic branding can now encompass so much more. What is the distinction between sonic and audio branding? Audio branding is the umbrella that includes all...

September 21st 2022

Audience Targeting, Podcast Insights, Scale & Measure, Performance, Ad Creativity, Industry News, ARM, Insights, On the Mic Podcast, Interview Series, Ad Creative, Ad Performance

Episode 53: Beyond the Movement - A Conversation with Bryan Barletta and Andrea Schwarzbach

As podcasting continues to grow, the industry events are getting bigger and better. On today's episode, Lindsay and Nate are joined by Bryan Barletta of Sounds Profitable and ARM's own Andrea Schwarzbach to discuss their takeaways from Podcast Movement, as well as how they hope the event—and the podcast industry as a whole—continues to evolve in the years to come.

September 21st 2022

Industry News

Beyond the Mic: Celebrating Hispanic Heritage Month

ARM's Creative Ops Coordinator Cassandra Cavazos kicks off the celebration of Hispanic Heritage Month by highlighting the impact of Hispanic and Latinx communities in media.

September 15th 2022

Scale & Measure, Audience Targeting, Media Buying, Ad Creativity, General, Industry News, YouTube Advertising, VODcasting, Podcast Insights

No Cookies? No Problem. Futureproof Your Brand With Creator Marketing

GDPR. CCPA. The era of third-party ad targeting is coming to an end. Digital advertising is getting a makeover and cutting out cookies is how they’re trimming the fat. The marketing industry has been figuring out ways to still target and influence consumers while implementing stringent new privacy standards both in the U.S. and abroad....

September 12th 2022