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Podcast Insights, Scale & Measure, Performance, Media Buying, General, Industry News, Programmatic Media Buying

How Programmatic Audio Delivers Transparency and Brand Safety

The digital audio market has been experiencing incredible growth, especially within podcast advertising, which surpassed $1 billion in 2021 for the first time ever. This growth represents a 74% year-over-year (YOY) increase in revenue, which is more than twice the 35% YOY increase the entire internet media category experienced.¹ As a result, we’re seeing our industry...

August 25th 2022
Insights, Ad Performance, Ad Creative, On the Mic Podcast, ARM, Industry News, Ad Creativity, Audience Targeting, Podcast Insights

Episode 48 - The Sports Podcast: A Powerful Player in Your Marketing Game Plan

In this episode of On the Mic with Ad Results Media, Lindsay Smith and Nate Spell are joined by ARM's Senior Copywriter, avid sports fan, and friend of the pod, Evan Brown, as he takes us on a deep dive into the history of the sports genre and the powerhouse player it can be in any brands marketing campaign.

August 8th 2022
Industry News

Episode 47 - A Lookback at VidCon 2022: The Creator Event of the Year

OnTheMic is back with another new episode as co-hosts Lindsay Smith and Nathan Spell share highlights from VidCon 2022, including key takeaways and mini-interviews with content creators. ARM's VP of Business Development Desha Runnels, VP of Media Gretchen Smith, Creative Director Tony Carnevale, and Senior Copy Writer Evan Brown join the conversation to share their insights from the event.

July 25th 2022
Scale & Measure, Performance, Audience Targeting, Media Buying, Ad Creativity, Industry News, ARM, Insights, YouTube Advertising, VODcasting

VidCon 2022 | Top 3 Takeaways for Brands

Last week, Ad Results Media was in full attendance to the first in-person VidCon event since 2019 with leaders from creative, audio insights, media, and business development.  The conference & convention featured high-profile creators from YouTube, TikTok and created fruitful connections, discussions, and potential branded partnerships in our clients’ and creators’ futures.  VidCon filled the...

June 30th 2022
Podcast Insights, Performance, Media Buying, Industry News

Better Together: 3 Traditional & Digital Influencer Tactics that Pack a Powerful Punch

“People do not buy goods and services.  They buy relationships, stories, and magic.” – Seth Godin While our job as advertising and marketing professionals may be to sell goods and services, it is also true that people buy “relationships, stories, and magic” – and we cannot accomplish any of that without having people at the...

January 13th 2022
On the Mic podcast

We’re so into podcasts we started our own.

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