In our More Than Meets The Ear Series, we partnered with Fast Company to build a winning guide for advertisers looking to build their brand and reach new customers in the landscape of podcasts.
Ria and Fran of Barstool Sports' "Chicks in the Office" talk about their love for Coors products and how their podcast offers them a perfect platform to endorse the brand.
Ashley Flowers of Crime Junkie explains how the power of personality can yield big opportunities for sponsors—and more ways to interact with audiences.
For those of us in media, the word “cookie” instantly takes us to a place of user tracking, behavioral data, advanced targeting, PII and a very long roller coaster of both technical and regulatory changes to plan for and/or address with very little certainty or warning.
Apple’s latest iOS 14.5 announcement regarding App Tracking Transparency is sending shockwaves through the advertising community and big tech alike.
In today's media marketplace, brands are dealing with ad fraud, reduced viewability, the death of cookies and pressure to produce thumb-stopping ads.
What's one-way agencies and executives can make changes to their work and hiring practices to encourage diversity in their industry? Foster a company culture where every voice is welcome, heard, and respected. There is often high turnover when employees feel that who they are and their uniqueness is not appreciated or valued. As such, it...
Have you been interested in learning more about podcast ad tech but didn't know where to start? Bryan Barletta of "Sounds Profitable" is here to help break down those barriers and make the technical details accessible to everyone. In episode 29 of On the Mic with Ad Results Media, Nathan Spell and Lindsay Boyd sit...
Representation. Inclusion. Equity. Liberation. Solidarity. Is your organization creating spaces where these important conversations can happen? In this episode of On the Mic with Ad Results Media, Lindsay Boyd and Nathan Spell share space with Ad Results Media's SEEN Committee, a working group created to create, plan, and implement initiatives surrounding difference and inclusion in...
It was a star-studded panel of industry experts that included our CEO Marshall Williams, Tom Webster SVP, Edison Research, Strategy and Marketing, Deirdre Lester CRO, Barstool Sports, Anya Grundmann SVP, NPR Podcasting and Program Innovation and Stephen Dubner Journalist and Host of the Popular Freakonomics podcast. To view full webinar click here Access Password:...
While the coronavirus has affected our personal lives and shifted our work and industries, it has also changed consumer consumption habits, especially in the podcast universe. This virus and the corresponding “stay at home” dictate has upset our daily routines and habits, and every “normal” pattern we can imagine - from commutes, childcare, schooling and...
As an industry leader in the audio and podcasting space, we are always looking to continue our growth and ensure the success of not only our business, clients and vendor partners, but the overall success of the audio industry. Our membership within IAB not only provides a seat at the table with key industry leaders,...
This year’s IAB Podcast Upfronts uncovered expanding growth in content, data and increased appetite for consumption. We learned from over 450 industry leaders and professionals, and one thing is clear…if you haven’t already, it’s time to invest in podcast advertising. With more information, research and content than ever before, we’re excited to see the industry...
This time Ad Results Media is #OnTheMic “Demystifying the Podcast Ecosystem” at Harvard Divinity School for their Sound Education conference. We’re prepping for Harvard, are you? Test your own knowledge on all things podcasts, Harvard and Boston by taking our quiz. Also, don’t forget to tune into our Facebook live panel with our very own...
We spent the last week understanding the state of podcasting with 3,000 podcasters, producers, agencies, editors, networks, vendors and more from around the world in Orlando made for four days full of workshops, panels, keynotes, parties, trade shows and more. Read on for a few of our favorite key quotes, video highlights and insights from...
Many advertisers now use podcasts as a main performance marketing channel to bolster their new customer acquisition efforts.
Check out the ARM On the Mic podcast for more industry insights.
It’s hard to keep up with such a rapidly changing, but increasingly successful industry. So we do it for you. Sign up to receive updates and we’ll keep you in the loop.
Miro's partnership with ARM built confidence in the power of audio, and long-term ROI for the company.