Have you ever stopped and wondered what exactly makes you hit that skip button during an ad? What is the difference between a compelling read that makes you immediately check out a product, and an ad that leaves you feeling "meh" about the whole thing? In episode 12 of On the Mic with Ad Results...
So you've planned, researched, written, reworked, practiced, and recorded. The final steps to perfecting your podcast now lie in editing and mixing. In episode 11 of On the Mic with Ad Results Media, hosts Nathan Spell and Lindsay Boyd sit down with our editor, Freddy Trejo, to discuss his editing process and to experience the...
Time moves quickly and you never know when things will change. In episode 10 of On the Mic with Ad Results Media, our team discusses the importance of preparation when setting up your podcast. From content calendars to editing to direction, you have to be prepared for whatever life throws at you. Be sure to...
So your content is great, but what about your sound? In episode 9 of On the Mic, Host Lindsay Boyd, and Editor Freddy Trejo discuss the importance of ensuring the proper equipment and setup when launching your podcast and ways to improve your listeners experience. Be sure to subscribe to the "On the Mic with...
In Episode 8 of On the Mic with Ad Results Media, Lindsay Boyd takes our listeners on her personal journey as a podcaster and voice over actor as we launch our newest series: Why Sound Matters. In this introductory episode, listeners will have the opportunity to experience the differences in sound quality produced by various...
Episode 4 marks the end of our Copywriting 101 series and covers several topics that aren't just vital to ad copy writing, but to any creative writing venture. In this final interview with Senior Copywriter, Nathan Spell, we will discuss the messiness of first drafts and the importance of editing, which is the true meat...
In Part 2 of our Copy Writing 101 Series, we continue our journey into copy writing and the development of audio advertising as we dive into messaging and the three dimensions of verbal communication: voice, tone, and content. Key topics for this episode include: Starting with the Why, Content: The Matter and The Raw Material,...
In this episode we put "Copywriting 101" on a brief hold in order to dive into a fascinating interview with Hernan Lopez, Founder and CEO of Wondery. Hernan, along with Mindshare's Neurolab, recently released an exciting study titled "Your Brain on Podcasts" in which they measured second by second changes in electrical brain activity as...
In part 1 of our Copy Writing 101 Series, we dig into one of the most important aspects of creative and copy writing: research strategies, or, how to ask ALL the questions. Key topics include: Writing what you know, analyzing your findings, customer focused research, and the buyers journey. Podcast Transcript (0s): Hi there listeners....
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