Representation. Inclusion. Equity. Liberation. Solidarity. Is your organization creating spaces where these important conversations can happen? In this episode of On the Mic with Ad Results Media, Lindsay Boyd and Nathan Spell share space with Ad Results Media's SEEN Committee, a working group created to create, plan, and implement initiatives surrounding difference and inclusion in...
From Kobe Bryant to Simon Sinek, Jordan Harbinger is no stranger to conducting guest interviews, and he knows a thing or two about people, building relationships, and personal networks. In this episode of On the Mic with Ad Results Media, Nathan Spell and Lindsay Boyd sit down with Jordan to talk podcasting, starting over, and...
As VP of Podcasting at Macmillan Publishers, Kathy Doyle knows a thing or two about the podcasting industry. From creative concepting to podcasting strategy, she oversees some of the most interesting ideas in the podcasting world. In this episode of On the Mic with Ad Results Media, Lindsay Boyd and Nathan Spell sit down with...
As creatives, it can be difficult to move from all the ideas, to good ideas, to truly great ideas. And that's where creative concepting comes in. In this final episode of The Anatomy of an Ad, Nathan Spell and Lindsay Boyd will discuss how to dive into ad generation and the tools needed to go...
What is the one, powerful tool that is essential to developing lasting advertising ideas? The answer: Strategy. Without strategy, it's virtually impossible to connect your brand to your target audience, and connecting brands is what great advertising is all about! In episode two of our study of The Anatomy of an Ad, Nathan Spell continues...
What are the basics of creative strategy? Whether you're a seasoned professional or just starting out in the advertising world, understanding the fundamentals is paramount to success. In episode one of our latest series focusing on the anatomy of an ad, Senior Copywriter, Nathan Spell, will guide us through creative strategy and defining "brands". Podcast...
In the third and final installment of our Women In Podcasting series, On the Mic with Ad Results Media is thrilled to sit down with Clio De La Llave, Nadine Robinson, and Madison Catania of Podcast Nation. During this conversation we discuss their journey into podcasting, the launch of a new agency, podcasting being akin...
Tracking podcast data can be difficult. In the past, advertisers have relied heavily on promo codes, vanity URLs, and surveys, and even then, the data would often be skewed leaving advertisers to wonder "Why?" In episode 20 of On the Mic with Ad Results Media, host Lindsay Boyd sits down with Ad Results Media's very...
Dirty John. Dr. Death. Dying for Sex. These are just a few of the hit shows that make up Wondery's extensive library. And that library wouldn't be complete without the talent and knowledge of women. Known as one of the top players in the podcasting space, On the Mic with Ad Results Media is delighted...
Boasting over 90 million downloads since it's launch in 2015, LadyGang has become one of the most popular podcasts for women. Launched with the intention to help women feel less alone, the LadyGang has experienced success across the board with their New York Times best-selling book, clothing line, and of course, hit podcast. In episode...
As we continue our discussion on the importance of work culture, especially during the time of COVID-19, On the Mic decided to take a moment to sit down and speak with our committee heads and get their take on the changes experienced within Ad Results Media since launching employee focused, committee initiatives. Conversations in Episode...
Across time zones, cities, offices, and working from home, work culture is more important now than ever. In these profound times, we want to ensure that our strength remains intact, and that starts with our foundation. In episode 16 of On the Mic with Ad Results Media, Lindsay Boyd and Nathan Spell host a round...
Human Resources departments around the world have been hard at work behind the scenes for months now as the Coronavirus snakes it way through businesses large and small. Here at Ad Results Media, we work to ensure that the culture and health of our staff are top priority. In episode 15 of On the Mic...
In episode 14 of On the Mic with Ad Results Media, Nathan Spell and Lindsay Boyd sit down with Larry Goldberg from Cadence13 to discuss the impact of Coronavirus and the upcoming Presidential election on audio advertising the podcasting space. Be sure to subscribe to the "On the Mic with Ad Results Media" podcast through...
The Coronavirus has truly touched every part of our lives from the personal to the professional. In episode 13 of On the Mic with Ad Results Media, Ad Results partners Marshall Williams and Russell Lindley join Nathan Spell and Lindsay Boyd to discuss the changes that are being made in the audio advertising space, as...
Have you ever stopped and wondered what exactly makes you hit that skip button during an ad? What is the difference between a compelling read that makes you immediately check out a product, and an ad that leaves you feeling "meh" about the whole thing? In episode 12 of On the Mic with Ad Results...
So you've planned, researched, written, reworked, practiced, and recorded. The final steps to perfecting your podcast now lie in editing and mixing. In episode 11 of On the Mic with Ad Results Media, hosts Nathan Spell and Lindsay Boyd sit down with our editor, Freddy Trejo, to discuss his editing process and to experience the...
Time moves quickly and you never know when things will change. In episode 10 of On the Mic with Ad Results Media, our team discusses the importance of preparation when setting up your podcast. From content calendars to editing to direction, you have to be prepared for whatever life throws at you. Be sure to...
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