As digital audio’s influence continues to grow, brands are tapping into its unique abilities. ARM's audio experts share insights into creative, measurement, and strategy.
How strong digital audio branding can increase market share.
The latest audio ad types that capture ears, minds, and profits
Learn how audio creates emotional connections with consumers. Ad Results Media shares insights on leveraging audio for impactful, personalized marketing.
Developing a digital audio strategy centered on creative that shines.
Audio consumption is booming—and now is the time for ad spend to catch up. Let's talk about why audio, why now.
New tech is enabling creative customization at scale. Read on for the details on how AI is advancing audio advertising.
When creating a programmatic audio ad campaign, consider the approach known as the founder’s spot.
Podcast advertising is the ability for brands to pay for placement of their advertising within various podcast shows. Learn more about buying, delivery, creative, and measurement here.
Autonomous sensory meridian response (ASMR) is an audio phenomenon with the potential to pay dividends for advertisers--is it right for you?
Why successful audio advertising requires specialized expertise, not your AOR or in-house team
Sustaining attention and creating success means crafting effective--and memorable--messaging. Here's how.
Explore the many benefits of using audio advertising to promote your brand. From targeting specific demographics to improving brand recognition, discover how audio advertising can help your brand grow.
What makes a great programmatic ad spot? From placement to scripting, we've got everything you need to know.
In our new ebook, "Audio Advertising with Creators: A Guide for Brands," we take you step by step through the process of advertising with creator-based audio, with best practices along the way.
Ad Results Media discusses five ways to engage and convert Generation Z through the optimization of ad creative in podcasts.
In this article we explore the differences between influencers, podcast advertising and social media advertising.
To find success in the audio as an advertiser, you have to approach things from the listener’s perspective. Especially with programmatic advertising.
Check out the ARM On the Mic podcast for more industry insights.
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Miro's partnership with ARM built confidence in the power of audio, and long-term ROI for the company.