Episode 4 marks the end of our Copywriting 101 series and covers several topics that aren't just vital to ad copy writing, but to any creative writing venture. In this final interview with Senior Copywriter, Nathan Spell, we will discuss the messiness of first drafts and the importance of editing, which is the true meat...
In Part 2 of our Copy Writing 101 Series, we continue our journey into copy writing and the development of audio advertising as we dive into messaging and the three dimensions of verbal communication: voice, tone, and content. Key topics for this episode include: Starting with the Why, Content: The Matter and The Raw Material,...
In part 1 of our Copy Writing 101 Series, we dig into one of the most important aspects of creative and copy writing: research strategies, or, how to ask ALL the questions. Key topics include: Writing what you know, analyzing your findings, customer focused research, and the buyers journey. Podcast Transcript (0s): Hi there listeners....
The proliferation of content and the way people consume, digest and engage with it has gone through an unprecedented evolution over the last few years. There has always been competition among brand advertisers in their desire to stand out from the crowd, but what was still seemingly a simple approach to sales and revenue growth has morphed into a “red ocean” (email address required) of advertising where the saturation of media has left competitors fighting for dominance. In a lot of instances, this turns into a race to the bottom where promotions often become the most valued “P” of marketing.
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