BEHIND THE MIC
Explore the latest insights and trends in audio and creator advertising
Audio
Audio
Streaming Audio Isn’t New. The Data Just Finally Caught Up.
If streaming audio feels like an “emerging” channel to you,...
Audio
Is Podcast Advertising Effective?
Weekly audio listening has hit an all-time high, with over...
Audio
The Art of Sonic Branding: Finding Your Brand’s Voice
Every brand has a logo, a color palette, a tone...
Creator
Creator
Podcast Influencers: The Future of Authentic Brand Storytelling
Consumers are getting harder to reach – and even harder...
Creator
Tuning Into Gen Z: Why Your Brand Needs Audio & Creator-Based Advertising
In 2025, Gen Z isn’t just a demographic – it’s...
Creator
YouTube Influencer Marketing Playbook
The YouTube creator economy guide for marketers
YouTube is the world’s...
Industry
Industry
Streaming Audio Isn’t New. The Data Just Finally Caught Up.
If streaming audio feels like an “emerging” channel to you,...
Industry
Is Podcast Advertising Effective?
Weekly audio listening has hit an all-time high, with over...
Industry
Driving Engagement, Reach, & Sales: Why Audio Advertising Is the Secret Weapon for the Auto Industry
In an industry where buying decisions are heavily influenced by...
Press
Press
ARM Welcomes Jess Robine as EVP, Media & Operations
We are thrilled to welcome Jess Robine as our new...
Press
ARM Welcomes Imran Ismail as Managing Director to Drive Client Operations
We are thrilled to welcome Imran Ismail to ARM as...
Press
ARM x Stagwell Partnership Brings New Audio Intelligence to Brand Campaigns
ARM x Stagwell Partnership Brings New Audio Intelligence to Brand...
