Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying

Does Gender Impact Podcast Ad Performance? Here's What We Found.

Ad Results Media VP of Analytics, Lanny Chiu, provides insight on gender skews and its impact on audio advertising performance.

September 14th 2021

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, Industry News

Audio Advertising Offers Brands Badly Needed Stability in the Rapidly Evolving Cookie-scape

For those of us in media, the word “cookie” instantly takes us to a place of user tracking, behavioral data, advanced targeting, PII and a very long roller coaster of both technical and regulatory changes to plan for and/or address with very little certainty or warning.

August 9th 2021

Podcast Insights, Audience Targeting, Media Buying, Ad Creativity, General, Case Studies

Stories of Innovation Thrive on Podcasts

We’ve seen a wave of change for consumers and businesses alike this past year. Everyone has had to fundamentally rethink how they do almost everything; creating an environment rich for innovation and invention. Podcasting is a home to stories of innovation and human ingenuity and always has been.

August 9th 2021

Podcast Insights, Audience Targeting, Media Buying

Who Listens To Podcasts (And How Can You Reach Them)?

Podcast listeners tend to be younger, early adopters of technology who can be difficult to reach using traditional advertising channels.

May 17th 2021

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, Industry News

Podcast Advertising Offers Attractive Alternative for Targeting Niche Audiences

Apple’s latest iOS 14.5 announcement regarding App Tracking Transparency is sending shockwaves through the advertising community and big tech alike.

March 29th 2021

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, Industry News

Podcasts Offer Brands A New Canvas For Connecting With Consumers

In today's media marketplace, brands are dealing with ad fraud, reduced viewability, the death of cookies and pressure to produce thumb-stopping ads.

March 29th 2021

Podcast Insights, Performance, Audience Targeting, Ad Creativity

4 Crucial Tips for Making Your Podcast Connect With Audiences

After months of working from home, and with many more months to go for most companies, keeping employees, customers and partners connected is more important now than ever before. One way brands are looking to stay engaged is through podcasting. Podcasts are an intimate medium that allow listeners to feel more connected to the host...

January 15th 2021

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying

The Current State of Buying Podcast Advertising

Play Episode 1 Play Episode 2 Download full episodes here. Quotes:  “I’m the CMO of Ad Results Media and my day-to-day consists of going out there and evangelizing the podcast ecosystem and audio ecosystem. So part of my role is educating the marketing ecosystem in terms of how podcasting is a viable medium to connect...

January 13th 2021

Case Studies, Ad Creativity, Media Buying, Audience Targeting, Scale & Measure, Podcast Insights

Podcast "Super Listeners" Study

We’re excited to partner together with Edison Research and PodcastOne for the second-annual Super Listeners Study. What is a Super Listener? Podcast “Super Listeners” are Americans 18+ who listen to five or more hours of podcasts weekly. Podcast Super Listeners are exposed to the most amount of podcast advertising and provide invaluable insight as to...

December 7th 2020

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, Case Studies

A Molson Coors Beverage Company Case Study

Molson Coors & Ad Results Media have a fireside chat discussing how this diverse portfolio of brands made a big bet in the podcasting space and partnered with a leader in the space to make a meaningful impact with their key growth consumers.  During this chat they discuss how their portfolio of brands, including iconic...

November 10th 2020

Podcast Insights, Audience Targeting

Reaching The 'Unreachable' Audience With Podcast Advertising

According to The Wharton University of Pennsylvania and Hearts & Science’s latest report, “unreachables” are made up by a growing audience of millennials and Gen Xers who simply aren’t tracked by today’s standard of TV and can't be evaluated for marketing efforts.

May 17th 2018