Podcast Insights, General, ARM, Insights, Culture, News, Campaign Creative

Introducing Craig Stein, ARM’s New Senior Vice President of Media Planning

We sat down with a leader in transformative marketing for insight into all things strategy.

November 20th 2024

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, Ad Creativity, General, Brand Safety, Measurement, Campaign Creative, Streaming Audio, Creator Marketing

The Ultimate Guide to Digital Audio Advertising

As digital audio’s influence continues to grow, brands are tapping into its unique abilities. ARM's audio experts share insights into creative, measurement, and strategy.

November 13th 2024

Podcast Insights, General, Industry News, Campaign Creative, Streaming Audio, Creator Marketing

How Audio Can Maximize Your Holiday Season Advertising

Audio strategies to help brands meet end-of-year goals, maximize Q4 budgets, and start the new year off right.

October 16th 2024

Podcast Insights, Scale & Measure, Performance, Audience Targeting, General, Brand Safety, Programmatic Media Buying, Measurement, Campaign Creative, Streaming Audio

2024 Elections & Audio Advertising

How brands and political advertisers can capitalize on audio advertising’s abilities to reach and inform key audiences.

October 2nd 2024

Podcast Insights, Scale & Measure, Performance, Audience Targeting, General, YouTube Advertising, Programmatic Media Buying, Measurement, Streaming Audio, Creator Marketing

Audio Is Full Funnel

Across the funnel, audio advertising produces major wins. In this blog, we map audio results to every stage—and offer advice for hitting your KPIs.

September 18th 2024

Podcast Insights, Ad Creativity, General, Campaign Creative

Innovative Audio Advertising Formats

The latest audio ad types that capture ears, minds, and profits

August 7th 2024

Podcast Insights, Performance, Ad Creativity, General, Campaign Creative

How Consumers Are Engaging with Audio

Learn how audio creates emotional connections with consumers. Ad Results Media shares insights on leveraging audio for impactful, personalized marketing.

July 24th 2024

Podcast Insights, Ad Creativity, General, Campaign Creative, Streaming Audio

Creating Engaging Audio Ads

Developing a digital audio strategy centered on creative that shines. 

July 10th 2024

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Ad Creativity, General, Brand Safety, Measurement, Campaign Creative, Streaming Audio

Minding the Audio Gap

Audio consumption is booming—and now is the time for ad spend to catch up. Let's talk about why audio, why now.

June 27th 2024

Podcast Insights, Performance, Audience Targeting, Ad Creativity, General, Industry News, YouTube Advertising, Campaign Creative, Streaming Audio

How AI Is Changing the Audio Ad Market

New tech is enabling creative customization at scale. Read on for the details on how AI is advancing audio advertising.

June 12th 2024

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, General, ARM, Insights, Brand Safety, Programmatic Media Buying, Measurement

The Podscape and How to Navigate It

The podscape in 2024 is complicated--but complexities can be manage with savvy podcast advertising partners.

May 8th 2024

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, General, Programmatic Media Buying, Measurement

Is Podcast Advertising Effective?

Weekly audio listening has hit an all-time high, with over 504M listeners around the globe tuning in to podcasts. Learn more about the effectiveness of podcast advertising in 2024.

May 1st 2024

Measurement, Programmatic Media Buying, General, Ad Creativity, Media Buying, Audience Targeting, Performance, Scale & Measure, Podcast Insights

Ultimate Guide to Podcast Advertising in 2024

Podcast advertising is the ability for brands to pay for placement of their advertising within various podcast shows. Learn more about buying, delivery, creative, and measurement here. 

April 24th 2024

Creator Marketing, VODcasting, Brand Safety, YouTube Advertising, General, Podcast Insights

Navigating Brand Safety and Suitability in Audio

Consumers hold brands accountable for the content where they advertise. Get insights on how to navigate brand safety in the modern world.

April 3rd 2024

Campaign Creative, Measurement, Case Studies, General, Audience Targeting, Performance, Scale & Measure, Podcast Insights

How ARM’s Results Earned the Trust of Policygenius

ARM's targeted audio strategy proved profitable for insurance platform Policygenius.

March 13th 2024

Industry News, Programmatic Media Buying, Brand Safety, News, ARM, General, Media Buying, Audience Targeting, Performance, Scale & Measure, Podcast Insights

Introducing ARM PRO: Audience, the Ultimate Audience Solution

Reach your audiences where they’re at with a single media buy that pays dividends. 

February 27th 2024

Programmatic Media Buying, General, Media Buying, Audience Targeting, Performance, Scale & Measure, Podcast Insights

The Advertisers Guide to Podcast Platforms

Unsure which podcast platforms are best for advertisers? Find out in this guide from the podcast advertising experts at Ad Results Media.

February 14th 2024

Streaming Audio, Brand Safety, General, Performance, Podcast Insights

Audio Vs. Other Channels

How does audio stack up against paid search, social, and TV? We’ve got answers. 

February 7th 2024