Why successful audio advertising requires specialized expertise, not your AOR or in-house team
Sustaining attention and creating success means crafting effective--and memorable--messaging. Here's how.
Explore the many benefits of using audio advertising to promote your brand. From targeting specific demographics to improving brand recognition, discover how audio advertising can help your brand grow.
What is a podcast network? While the exact definition of a podcast network can take on a broad interpretation, we define it as a company that can create, produce, publish, distribute and/or sell podcast ads on behalf of specific podcasters and shows. They work with agencies and brands to integrate podcast ads seamlessly into their...
Audio insights and perspectives from industry insiders on the year to come.
Are Gen Z and Gen Alpha part of your marketing startegy? If not, it's time to get started connecting with these creative, forward-thinking demographics.
Brands stand to reap many benefits from advertising on Pandora. Here we break down the ins and outs of advertising on the popular platform.
ARM helped Grammarly boost brand awareness and delivered a 6% conversion rate. Find out how here.
What makes a great programmatic ad spot? From placement to scripting, we've got everything you need to know.
Learn about the good, the bad and the admittedly boring about how AI is impacting audio advertising.
Audio is a different animal -- getting it right requires skills and access your AOR likely doesn't have.
In our new ebook, "Audio Advertising with Creators: A Guide for Brands," we take you step by step through the process of advertising with creator-based audio, with best practices along the way.
Check out some of our biggest takeaways from the 2023 IAB Podcast Upfront event.
In this post we explore the approaches, processes, and partnerships that deliver measurement solutions that can quantify the true incremental impact of podcast ad campaigns.
YouTube, podcasts and TikTok provide unique creative canvases that are perfect for creators to connect with their audiences in different yet meaningful ways.
GDPR. CCPA. The era of third-party ad targeting is coming to an end. Digital advertising is getting a makeover and cutting out cookies is how they’re trimming the fat. The marketing industry has been figuring out ways to still target and influence consumers while implementing stringent new privacy standards both in the U.S. and abroad....
The digital audio market has been experiencing incredible growth, especially within podcast advertising, which surpassed $1 billion in 2021 for the first time ever. This growth represents a 74% year-over-year (YOY) increase in revenue, which is more than twice the 35% YOY increase the entire internet media category experienced.¹ As a result, we’re seeing our industry...
Check out the ARM On the Mic podcast for more industry insights.
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Miro's partnership with ARM built confidence in the power of audio, and long-term ROI for the company.