Navigating Brand Safety and Suitability in Audio

Consumers hold brands accountable for the content where they advertise. Get insights on how to navigate brand safety in the modern world.

How ARM’s Results Earned the Trust of Policygenius

ARM's targeted audio strategy proved profitable for insurance platform Policygenius.

Introducing ARM PRO: Audience, the Ultimate Audience Solution

Reach your audiences where they’re at with a single media buy that pays dividends. 

The Advertisers Guide to Podcast Platforms

Unsure which podcast platforms are best for advertisers? Find out in this guide from the podcast advertising experts at Ad Results Media.

Audio Vs. Other Channels

How does audio stack up against paid search, social, and TV? We’ve got answers. 

The Benefits of Specialized Agencies

Why successful audio advertising requires specialized expertise, not your AOR or in-house team

Creating Memorability Across Audiences

Sustaining attention and creating success means crafting effective--and memorable--messaging. Here's how.

ARM's 2024 Outlook

Audio insights and perspectives from industry insiders on the year to come. 

Gen Z to Alpha: Key Generational Insights

Are Gen Z and Gen Alpha part of your marketing startegy? If not, it's time to get started connecting with these creative, forward-thinking demographics.

How ARM Helped Grammarly Drive Superior Conversion Rates With Audio

ARM helped Grammarly boost brand awareness and delivered a 6% conversion rate. Find out how here.

Programmatic Spotlight: Programmatic and Creative

What makes a great programmatic ad spot? From placement to scripting, we've got everything you need to know.

The Good, the Bad and the Boring: AI’s Implications on the Podcast Industry

Learn about the good, the bad and the admittedly boring about how AI is impacting audio advertising.

Specialized Expertise and Scale are Critical for Success in Audio

Audio is a different animal -- getting it right requires skills and access your AOR likely doesn't have.

Audio Advertising with Creators: A Guide for Brands

In our new ebook, "Audio Advertising with Creators: A Guide for Brands," we take you step by step through the process of advertising with creator-based audio, with best practices along the way.

As Podcast Advertising Grows – So Do Opportunities for Small Business

Key Insights from IAB's Podcast Upfront 2023

Check out some of our biggest takeaways from the 2023 IAB Podcast Upfront event.

From Ear to Wallet: Measuring the Incrementality of Podcast Advertising

In this post we explore the approaches, processes, and partnerships that deliver measurement solutions that can quantify the true incremental impact of podcast ad campaigns.

Tiktok And Podcasts Join Youtube As Leading Creator Platforms

YouTube, podcasts and TikTok provide unique creative canvases that are perfect for creators to connect with their audiences in different yet meaningful ways.