In this special edition of On the Mic, Tom Webster joins Lindsay and Nate to discuss what their latest study means for your podcast advertising strategy.
We’ve seen a wave of change for consumers and businesses alike this past year. Everyone has had to fundamentally rethink how they do almost everything; creating an environment rich for innovation and invention. Podcasting is a home to stories of innovation and human ingenuity and always has been.
Why do we love stories of true crime? Is it the fear? Is it the thrill? Or is it the feeling of "what if" that these stories often times elicit? In this episode of On the Mic with Ad Results Media, Lindsay Boyd walks Nathan Spell through the science behind why we're obsessed with true...
We sat down with some of the biggest names in podcasting like Spencer Brown (Founder and CEO of Cadence13) and podcaster Andrew Jenks, to see how content, channels, agencies and advertisers are helping move the industry forward at the University of Michigan’s Ross School of Business. See the infographic below on the current podcast landscape...
“Entertainment always comes first. If you’re not entertaining, the rest will fall apart. Ideally, people really enjoy the story and then afterwards, or the in the days afterwards, they start thinking about the larger picture, or larger themes I tried to trickle in. By2021, podcasting is expected to become a $1 billion global industry. Audience...
Have enough budget set aside to test a wide variety of shows. I believe starting with a budget between $250,000 and $300,000 should get you statistically significant results and a good feel as to whether the medium works for your brand.
This Bubble Isn’t Bursting – When you start to see headlines like ‘BuzzFeed Lays Off In-house Audio Team’ and ‘Audible Eliminates Roles Within Original Content Unit’ or ‘Panoply Leaving the Content Business’ – heads start to turn, analysts start to talk, and people start to speculate.
From print to out-of- home, direct mail, radio, TV, digital and finally to mobile, each decade has introduced a new medium that has drastically altered the way advertisers strategize tactics to engage and activate customers.
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Miro's partnership with ARM built confidence in the power of audio, and long-term ROI for the company.