Industry News, Media Buying, Performance, Podcast Insights

Why Advertisers Are All In On Podcasts

Ashley Flowers of Crime Junkie explains how the power of personality can yield big opportunities for sponsors—and more ways to interact with audiences.

August 20th 2021

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, Industry News

Audio Advertising Offers Brands Badly Needed Stability in the Rapidly Evolving Cookie-scape

For those of us in media, the word “cookie” instantly takes us to a place of user tracking, behavioral data, advanced targeting, PII and a very long roller coaster of both technical and regulatory changes to plan for and/or address with very little certainty or warning.

August 9th 2021

Case Studies, General, Ad Creativity, Media Buying, Audience Targeting, Podcast Insights

Stories of Innovation Thrive on Podcasts

We’ve seen a wave of change for consumers and businesses alike this past year. Everyone has had to fundamentally rethink how they do almost everything; creating an environment rich for innovation and invention. Podcasting is a home to stories of innovation and human ingenuity and always has been.

August 9th 2021

Podcast Insights, Scale & Measure, Performance, Media Buying

Analysis Isn’t A Drag, But This One Is.

Ad Results Media VP of Analytics, Lanny Chiu, breaks down the concept of drag analysis and its impact on podcast advertising.

August 5th 2021

Podcast Insights, Media Buying

Spoiler Alert: Better Creative Lowers Your Podcast Advertising CPA

Ad Results Media CMO, Kurt Kaufer, analyzes the impact of good ad creative on podcast advertising campaigns.

June 22nd 2021

Podcast Insights, Media Buying, ARM, Insights

4 Ways Specialty Agencies Help Brands Navigate Podcast Advertising

If you’re not using an agency that specializes in podcasting, you’re not doing it right.

May 21st 2021

Podcast Insights, Audience Targeting, Media Buying

Who Listens To Podcasts (And How Can You Reach Them)?

Podcast listeners tend to be younger, early adopters of technology who can be difficult to reach using traditional advertising channels.

May 17th 2021

Media Buying, Podcast Insights

5 Key Takeaways from the 2021 IAB Podcast Upfront

The IAB just wrapped their 2021 Podcast Upfront – Listen Up!

May 17th 2021

Podcast Insights, Scale & Measure, Performance, Media Buying

Why Podcasters Are Essential To Your Influencer Marketing Efforts

Brands could significantly benefit from breaking out of this stereotype and looking beyond the usual suspects when planning their influencer marketing programs.

May 5th 2021

Podcast Insights, Media Buying, On the Mic Podcast, Ad Performance

Episode 35 - Negotiations

We've all had to negotiate at one point in our lives, but media negotiations, especially in the the audio advertising world, take a certain level of finesse. In this episode of On the Mic with Ad Results Media, our team sits down to discuss the secret sauce behind negotiating in the audio space. Podcast Transcript...

May 3rd 2021

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, Industry News

Podcast Advertising Offers Attractive Alternative for Targeting Niche Audiences

Apple’s latest iOS 14.5 announcement regarding App Tracking Transparency is sending shockwaves through the advertising community and big tech alike.

March 29th 2021

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, Industry News

Podcasts Offer Brands A New Canvas For Connecting With Consumers

In today's media marketplace, brands are dealing with ad fraud, reduced viewability, the death of cookies and pressure to produce thumb-stopping ads.

March 29th 2021

Podcast Insights, Scale & Measure, Performance, Media Buying, Ad Creativity

Moving From “Brand Like” to “Brand Love” with Podcast Advertising

Brand love is often defined as that moment when your loyal customers become advocates for your brand – espousing the benefits of your products or services to all who will listen. But having customers who love your brand doesn’t just feel good – it’s good for your bottom line too.  According to Talkwalker’s Brand Love...

February 15th 2021

Podcast Insights, Media Buying, Audience Targeting, Performance, Scale & Measure

The Current State of Buying Podcast Advertising

Play Episode 1 Play Episode 2 Download full episodes here. Quotes:  “I’m the CMO of Ad Results Media and my day-to-day consists of going out there and evangelizing the podcast ecosystem and audio ecosystem. So part of my role is educating the marketing ecosystem in terms of how podcasting is a viable medium to connect...

January 13th 2021

Scale & Measure, Case Studies, Ad Creativity, Media Buying, Audience Targeting, Podcast Insights

Podcast "Super Listeners" Study

We’re excited to partner together with Edison Research and PodcastOne for the second-annual Super Listeners Study. What is a Super Listener? Podcast “Super Listeners” are Americans 18+ who listen to five or more hours of podcasts weekly. Podcast Super Listeners are exposed to the most amount of podcast advertising and provide invaluable insight as to...

December 7th 2020

Case Studies, Media Buying, Audience Targeting, Performance, Scale & Measure, Podcast Insights

A Molson Coors Beverage Company Case Study

Molson Coors & Ad Results Media have a fireside chat discussing how this diverse portfolio of brands made a big bet in the podcasting space and partnered with a leader in the space to make a meaningful impact with their key growth consumers.  During this chat they discuss how their portfolio of brands, including iconic...

November 10th 2020

Podcast Insights, Scale & Measure, Performance, Media Buying

How To Measure Podcast Results, Efficiency

by Andrea Schwarzbach, September 23, 2020 As the evolution of podcasts has occurred, advertisers have taken notice. Historically, radio has been a tried and true channel for advertisers, so it’s natural that brands would venture into podcasts as they becomes a larger slice of the audio pie. But as more brands jump into the podcast...

October 1st 2020