Audio consumption is booming—and now is the time for ad spend to catch up. Let's talk about why audio, why now.
New tech is enabling creative customization at scale. Read on for the details on how AI is advancing audio advertising.
When creating a programmatic audio ad campaign, consider the approach known as the founder’s spot.
Miro's partnership with ARM built confidence in the power of audio, and long-term ROI for the company.
The podscape in 2024 is complicated--but complexities can be manage with savvy podcast advertising partners.
Get the scoop on the benefits and challenges of programmatic vs. direct podcast ad buying.
Consumers hold brands accountable for the content where they advertise. Get insights on how to navigate brand safety in the modern world.
Discover the power of dynamic podcast ads with our expert guide. From targeting to optimization, unlock the potential of this effective advertising format.
Autonomous sensory meridian response (ASMR) is an audio phenomenon with the potential to pay dividends for advertisers--is it right for you?
ARM's targeted audio strategy proved profitable for insurance platform Policygenius.
Reach your audiences where they’re at with a single media buy that pays dividends.
Unsure which podcast platforms are best for advertisers? Find out in this guide from the podcast advertising experts at Ad Results Media.
How does audio stack up against paid search, social, and TV? We’ve got answers.
Why successful audio advertising requires specialized expertise, not your AOR or in-house team
Sustaining attention and creating success means crafting effective--and memorable--messaging. Here's how.
Man, it’s a great time to be in podcasting! Whether you are a host or an advertiser, the explosive growth of the channel is opening up a litany of partnership opportunities. The podcast advertising industry surpassed $1B in 2021 for the first time ever. This represents a 74% YOY increase in revenue; which is more...
Audio insights and perspectives from industry insiders on the year to come.
Are Gen Z and Gen Alpha part of your marketing startegy? If not, it's time to get started connecting with these creative, forward-thinking demographics.
Check out the ARM On the Mic podcast for more industry insights.
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Miro's partnership with ARM built confidence in the power of audio, and long-term ROI for the company.