Podcast Insights, Scale & Measure, Performance, Media Buying, General, Industry News, Programmatic Media Buying

How Programmatic Audio Delivers Transparency and Brand Safety

The digital audio market has been experiencing incredible growth, especially within podcast advertising, which surpassed $1 billion in 2021 for the first time ever. This growth represents a 74% year-over-year (YOY) increase in revenue, which is more than twice the 35% YOY increase the entire internet media category experienced.¹ As a result, we’re seeing our industry...

August 25th 2022

Podcast Insights, Performance, General, Industry News, On the Mic Podcast, Interview Series, Ad Performance

Episode 50 - After These Messages: A Research Overview with Sounds Profitable

In this special edition of On the Mic, Tom Webster joins Lindsay and Nate to discuss what their latest study means for your podcast advertising strategy.

August 24th 2022

Audience Targeting, Ad Creativity, Insights, On the Mic Podcast, Interview Series, Ad Creative

Episode 49 - Self Made Millennial: An Interview with Madeline Mann

YouTuber host Madeline Mann of Self Made Millennial joins us to talk about how she got started, the importance of authenticity, what she looks for in brand partnerships, and her takeaways from VidCon 2022.

August 22nd 2022

Podcast Insights, Audience Targeting, Ad Creativity, Industry News, ARM, Insights, On the Mic Podcast, Ad Creative, Ad Performance

Episode 48 - The Sports Podcast: A Powerful Player in Your Marketing Game Plan

In this episode of On the Mic with Ad Results Media, Lindsay Smith and Nate Spell are joined by ARM's Senior Copywriter, avid sports fan, and friend of the pod, Evan Brown, as he takes us on a deep dive into the history of the sports genre and the powerhouse player it can be in any brands marketing campaign.

August 8th 2022

Podcast Insights, Industry News, ARM, Insights, On the Mic Podcast, Interview Series, Ad Performance

Episode 46 - The First Half of 2022 Has Come and Gone. What’s Next? With Bryan Barletta

In this episode of On the Mic with Ad Results Media, hosts Nathan Spell and Lindsay Smith sit down with Bryan Barletta of Sounds Profitable to chat through the changes and upcoming predictions of adtech.

July 11th 2022

Podcast Insights, Scale & Measure, Performance, Media Buying, Industry News, ARM, Insights, News, Programmatic Media Buying, Radio Advertising

Mike Kropko: Innovating The Next-Gen Approach To Audio Advertising

Ad Results Media’s CEO Mike Kropko discusses the growing importance of audio as a marketing channel, as content, audience growth, and technology come together.

July 7th 2022

Scale & Measure, Performance, Audience Targeting, Media Buying, Ad Creativity, Industry News, ARM, Insights, YouTube Advertising, VODcasting

VidCon 2022 | Top 3 Takeaways for Brands

Last week, Ad Results Media was in full attendance to the first in-person VidCon event since 2019 with leaders from creative, audio insights, media, and business development.  The conference & convention featured high-profile creators from YouTube, TikTok and created fruitful connections, discussions, and potential branded partnerships in our clients’ and creators’ futures.  VidCon filled the...

June 30th 2022

Podcast Insights, ARM, Insights, On the Mic Podcast

Episode 45 - Creative and Endorsing

In this episode of On the Mic with Ad Results Media, hosts Lindsay Smith and Nathan Spell welcome Creative Operations Specialist, Brit Garcia, onto the show to discuss the variations of an ad read and the creative that goes into pulling them all together.

June 20th 2022

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, Ad Creativity, Industry News, ARM, Insights

5 Key Takeaways from the 2022 IAB Podcast Upfront

The IAB just wrapped their PodcastUpfront event – Hear and Now – that was held virtually on May 10^th – May 12^th. This year’s event, designed for brands, agencies, and media buyers, previewed the latest innovations, programming, and marketplace trends.

May 19th 2022

Podcast Insights, Performance, Media Buying, Industry News

Top 4 Predictions for the Audio Metaverse

The metaverse doesn’t have to rely on fancy AR and VR equipment to be a reality, but instead will deploy standard audio technologies that exist all around us.

April 27th 2022

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, Ad Creativity, Industry News, Case Studies, ARM, Insights, News

Ad Results Media Listed as Campaign US Media Awards 2022 Finalist

We’re thrilled and grateful to have made the Campaign US Media Awards 2022 shortlist!

March 29th 2022

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, Ad Creativity, Industry News, ARM, Insights, Brand Safety

ARM Does Podcast Movement | 4 Key Takeaways on Brand Safety

DeShá Runnels and Lisa Prentis Jacobs spoke at the podcast event of the year, Evolutions by Podcast Movement, to share their expert opinion on four key takeaways crucial to audio advertising and the transformation of brand safety.

March 28th 2022

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, Ad Creativity, Industry News, ARM, Insights

Super Listener Study 2021 Recap

ARM CEO Marshall Williams shares his top takeaways from the Super Listeners 2021 Study.

March 2nd 2022

Podcast Insights, Performance, Media Buying, Industry News

Better Together: 3 Traditional & Digital Influencer Tactics that Pack a Powerful Punch

“People do not buy goods and services.  They buy relationships, stories, and magic.” – Seth Godin While our job as advertising and marketing professionals may be to sell goods and services, it is also true that people buy “relationships, stories, and magic” – and we cannot accomplish any of that without having people at the...

January 13th 2022

Podcast Insights, Performance, Media Buying, YouTube Advertising, VODcasting

4 Top Influencer Platforms That Enhance Creator Partnerships

To build more effective creator partnerships, these big four platforms—podcasts, YouTube, Clubhouse and TikTok—will supercharge your influencer campaigns.

December 9th 2021

Performance, YouTube Advertising, VODcasting, Campaign Creative

Top 3 Ways Podcasts On YouTube Offer Brands Opportunities

Move over, Apple and Spotify. YouTube is the No. 1 way people listen to podcasts. Brands need to take advantage of the opportunities provided by the blend of digital audio and video.

December 8th 2021

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, Ad Creativity, Industry News, ARM, Insights

More Than Meets The Ear Series - Niche Messaging: Building A Brand

Liquid I.V. takes an experimental approach in partnering with podcasts.

October 13th 2021

Podcast Insights, Performance, Media Buying, Industry News

Podcast News Daily Q&A: Ad Results Media’s Patty Mertes On Q4 Ad Trends

Ad Results Media VP of Media Patty Mertes provides insight into what the podcast industry can expect for the rest of the year. Check out Patty M.’s full Q&A with Podcast News Daily for the biggest industry trends and challenges and what ARM has planned for Q4.

October 12th 2021