For advertisers, partnering with a magnetic podcast host can yield big opportunities—and more ways to interact with audiences.
For Molson Coors, successful podcast advertising starts with getting “a can in the hand” of a podcast host.
In this segment of our More Than Meets The Ear Series, we take a look at how advertisers can reach the right listeners in today’s crowded podcast market.
Which podcast shows are considered “brand safe” has become one of the biggest focuses of advertisers in 2021. Ad Results Media CEO Marshall Williams discusses how the agency is working to create an early warning system.
In our More Than Meets The Ear Series, we partnered with Fast Company to build a winning guide for advertisers looking to build their brand and reach new customers in the landscape of podcasts.
For podcasts, using both host live-read and pre-recorded ads can work in tandem to boost each other’s strengths.
Ad Results Media VP of Analytics, Lanny Chiu, provides insight on gender skews and its impact on audio advertising performance.
Ria and Fran of Barstool Sports' "Chicks in the Office" talk about their love for Coors products and how their podcast offers them a perfect platform to endorse the brand.
Ashley Flowers of Crime Junkie explains how the power of personality can yield big opportunities for sponsors—and more ways to interact with audiences.
For those of us in media, the word “cookie” instantly takes us to a place of user tracking, behavioral data, advanced targeting, PII and a very long roller coaster of both technical and regulatory changes to plan for and/or address with very little certainty or warning.
We’ve seen a wave of change for consumers and businesses alike this past year. Everyone has had to fundamentally rethink how they do almost everything; creating an environment rich for innovation and invention. Podcasting is a home to stories of innovation and human ingenuity and always has been.
Ad Results Media VP of Analytics, Lanny Chiu, breaks down the concept of drag analysis and its impact on podcast advertising.
This year PRIDE month feels even sweeter and we have a lot to celebrate!
Ad Results Media CMO, Kurt Kaufer, analyzes the impact of good ad creative on podcast advertising campaigns.
If you’re not using an agency that specializes in podcasting, you’re not doing it right.
Podcast listeners tend to be younger, early adopters of technology who can be difficult to reach using traditional advertising channels.
The IAB just wrapped their 2021 Podcast Upfront – Listen Up!
Brands could significantly benefit from breaking out of this stereotype and looking beyond the usual suspects when planning their influencer marketing programs.
Check out the ARM On the Mic podcast for more industry insights.
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Miro's partnership with ARM built confidence in the power of audio, and long-term ROI for the company.