The IAB just wrapped their 2021 Podcast Upfront – Listen Up!
Brands could significantly benefit from breaking out of this stereotype and looking beyond the usual suspects when planning their influencer marketing programs.
We've all had to negotiate at one point in our lives, but media negotiations, especially in the the audio advertising world, take a certain level of finesse. In this episode of On the Mic with Ad Results Media, our team sits down to discuss the secret sauce behind negotiating in the audio space. Podcast Transcript...
Apple’s latest iOS 14.5 announcement regarding App Tracking Transparency is sending shockwaves through the advertising community and big tech alike.
In today's media marketplace, brands are dealing with ad fraud, reduced viewability, the death of cookies and pressure to produce thumb-stopping ads.
Why do we love stories of true crime? Is it the fear? Is it the thrill? Or is it the feeling of "what if" that these stories often times elicit? In this episode of On the Mic with Ad Results Media, Lindsay Boyd walks Nathan Spell through the science behind why we're obsessed with true...
Have you been interested in learning more about podcast ad tech but didn't know where to start? Bryan Barletta of "Sounds Profitable" is here to help break down those barriers and make the technical details accessible to everyone. In episode 29 of On the Mic with Ad Results Media, Nathan Spell and Lindsay Boyd sit...
Brand love is often defined as that moment when your loyal customers become advocates for your brand – espousing the benefits of your products or services to all who will listen. But having customers who love your brand doesn’t just feel good – it’s good for your bottom line too. According to Talkwalker’s Brand Love...
After months of working from home, and with many more months to go for most companies, keeping employees, customers and partners connected is more important now than ever before. One way brands are looking to stay engaged is through podcasting. Podcasts are an intimate medium that allow listeners to feel more connected to the host...
Play Episode 1 Play Episode 2 Download full episodes here. Quotes: “I’m the CMO of Ad Results Media and my day-to-day consists of going out there and evangelizing the podcast ecosystem and audio ecosystem. So part of my role is educating the marketing ecosystem in terms of how podcasting is a viable medium to connect...
We’re excited to partner together with Edison Research and PodcastOne for the second-annual Super Listeners Study. What is a Super Listener? Podcast “Super Listeners” are Americans 18+ who listen to five or more hours of podcasts weekly. Podcast Super Listeners are exposed to the most amount of podcast advertising and provide invaluable insight as to...
Molson Coors & Ad Results Media have a fireside chat discussing how this diverse portfolio of brands made a big bet in the podcasting space and partnered with a leader in the space to make a meaningful impact with their key growth consumers. During this chat they discuss how their portfolio of brands, including iconic...
by Andrea Schwarzbach, September 23, 2020 As the evolution of podcasts has occurred, advertisers have taken notice. Historically, radio has been a tried and true channel for advertisers, so it’s natural that brands would venture into podcasts as they becomes a larger slice of the audio pie. But as more brands jump into the podcast...
Tracking podcast data can be difficult. In the past, advertisers have relied heavily on promo codes, vanity URLs, and surveys, and even then, the data would often be skewed leaving advertisers to wonder "Why?" In episode 20 of On the Mic with Ad Results Media, host Lindsay Boyd sits down with Ad Results Media's very...
Have you ever stopped and wondered what exactly makes you hit that skip button during an ad? What is the difference between a compelling read that makes you immediately check out a product, and an ad that leaves you feeling "meh" about the whole thing? In episode 12 of On the Mic with Ad Results...
So you've planned, researched, written, reworked, practiced, and recorded. The final steps to perfecting your podcast now lie in editing and mixing. In episode 11 of On the Mic with Ad Results Media, hosts Nathan Spell and Lindsay Boyd sit down with our editor, Freddy Trejo, to discuss his editing process and to experience the...
Time moves quickly and you never know when things will change. In episode 10 of On the Mic with Ad Results Media, our team discusses the importance of preparation when setting up your podcast. From content calendars to editing to direction, you have to be prepared for whatever life throws at you. Be sure to...
So your content is great, but what about your sound? In episode 9 of On the Mic, Host Lindsay Boyd, and Editor Freddy Trejo discuss the importance of ensuring the proper equipment and setup when launching your podcast and ways to improve your listeners experience. Be sure to subscribe to the "On the Mic with...
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Miro's partnership with ARM built confidence in the power of audio, and long-term ROI for the company.