In Episode 8 of On the Mic with Ad Results Media, Lindsay Boyd takes our listeners on her personal journey as a podcaster and voice over actor as we launch our newest series: Why Sound Matters. In this introductory episode, listeners will have the opportunity to experience the differences in sound quality produced by various...
In episode 7 of On the Mic with Ad Results Media, Ad Results' CEO Marshall Williams and Sr. Account Strategist Andrea Schwarzbach dive into topics related to the proliferation of podcast attribution platforms, the advertiser's strong desire to understand and capitalize on what the data is telling us and the comparison to other methods of...
Episode 4 marks the end of our Copywriting 101 series and covers several topics that aren't just vital to ad copy writing, but to any creative writing venture. In this final interview with Senior Copywriter, Nathan Spell, we will discuss the messiness of first drafts and the importance of editing, which is the true meat...
In Part 2 of our Copy Writing 101 Series, we continue our journey into copy writing and the development of audio advertising as we dive into messaging and the three dimensions of verbal communication: voice, tone, and content. Key topics for this episode include: Starting with the Why, Content: The Matter and The Raw Material,...
In this episode we put "Copywriting 101" on a brief hold in order to dive into a fascinating interview with Hernan Lopez, Founder and CEO of Wondery. Hernan, along with Mindshare's Neurolab, recently released an exciting study titled "Your Brain on Podcasts" in which they measured second by second changes in electrical brain activity as...
We sat down with some of the biggest names in podcasting like Spencer Brown (Founder and CEO of Cadence13) and podcaster Andrew Jenks, to see how content, channels, agencies and advertisers are helping move the industry forward at the University of Michigan’s Ross School of Business. See the infographic below on the current podcast landscape...
“Entertainment always comes first. If you’re not entertaining, the rest will fall apart. Ideally, people really enjoy the story and then afterwards, or the in the days afterwards, they start thinking about the larger picture, or larger themes I tried to trickle in. By2021, podcasting is expected to become a $1 billion global industry. Audience...
In part 1 of our Copy Writing 101 Series, we dig into one of the most important aspects of creative and copy writing: research strategies, or, how to ask ALL the questions. Key topics include: Writing what you know, analyzing your findings, customer focused research, and the buyers journey. Podcast Transcript (0s): Hi there listeners....
Have enough budget set aside to test a wide variety of shows. I believe starting with a budget between $250,000 and $300,000 should get you statistically significant results and a good feel as to whether the medium works for your brand.
However, there is one factor that precedes all others, budget (cost). Without budget there would be no advertising campaign to consider all the other factors. Thus, a lot of scrutiny placed on ensuring the budget is spent efficiently and effectively. In this post we take a deeper dive in disproving a pervasive myth – A...
This Bubble Isn’t Bursting – When you start to see headlines like ‘BuzzFeed Lays Off In-house Audio Team’ and ‘Audible Eliminates Roles Within Original Content Unit’ or ‘Panoply Leaving the Content Business’ – heads start to turn, analysts start to talk, and people start to speculate.
Radio Ink reached out to Williams to get his perspective on why advertisers are now turning to podcasts as a way to grow their business. Here’s that interview.
According to The Wharton University of Pennsylvania and Hearts & Science’s latest report, “unreachables” are made up by a growing audience of millennials and Gen Xers who simply aren’t tracked by today’s standard of TV and can't be evaluated for marketing efforts.
We've seen large investments in podcast networks and platforms and technology advancements such as the rise of dynamic insertion platforms. These platforms take ads that are recorded separately (not during the production of the show) and automatically insert them into the content of the show using campaign and targeting inputs.
The proliferation of content and the way people consume, digest and engage with it has gone through an unprecedented evolution over the last few years. There has always been competition among brand advertisers in their desire to stand out from the crowd, but what was still seemingly a simple approach to sales and revenue growth has morphed into a “red ocean” (email address required) of advertising where the saturation of media has left competitors fighting for dominance. In a lot of instances, this turns into a race to the bottom where promotions often become the most valued “P” of marketing.
From print to out-of- home, direct mail, radio, TV, digital and finally to mobile, each decade has introduced a new medium that has drastically altered the way advertisers strategize tactics to engage and activate customers.
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Miro's partnership with ARM built confidence in the power of audio, and long-term ROI for the company.