Weekly audio listening has hit an all-time high, with over 504M listeners around the globe tuning in to podcasts. Learn more about the effectiveness of podcast advertising in 2024.
5 key strategies to maximize audio advertising in the coming year—and beyond.
As digital audio’s influence continues to grow, brands are tapping into its unique abilities. ARM's audio experts share insights into creative, measurement, and strategy.
How brands and political advertisers can capitalize on audio advertising’s abilities to reach and inform key audiences.
Across the funnel, audio advertising produces major wins. In this blog, we map audio results to every stage—and offer advice for hitting your KPIs.
Learn how audio creates emotional connections with consumers. Ad Results Media shares insights on leveraging audio for impactful, personalized marketing.
Audio consumption is booming—and now is the time for ad spend to catch up. Let's talk about why audio, why now.
New tech is enabling creative customization at scale. Read on for the details on how AI is advancing audio advertising.
Miro's partnership with ARM built confidence in the power of audio, and long-term ROI for the company.
The podscape in 2024 is complicated--but complexities can be manage with savvy podcast advertising partners.
Podcast advertising is the ability for brands to pay for placement of their advertising within various podcast shows. Learn more about buying, delivery, creative, and measurement here.
Get the scoop on the benefits and challenges of programmatic vs. direct podcast ad buying.
ARM's targeted audio strategy proved profitable for insurance platform Policygenius.
Reach your audiences where they’re at with a single media buy that pays dividends.
Ad Results Media believes that host live-read ads that are permanently embedded into the show or pre-produced (host read or voiced over) ads that are likely bought programmatically and dynamically inserted are both critical components within your overall media mix.
Unsure which podcast platforms are best for advertisers? Find out in this guide from the podcast advertising experts at Ad Results Media.
How does audio stack up against paid search, social, and TV? We’ve got answers.
Why successful audio advertising requires specialized expertise, not your AOR or in-house team
Check out the ARM On the Mic podcast for more industry insights.
It’s hard to keep up with such a rapidly changing, but increasingly successful industry. So we do it for you. Sign up to receive updates and we’ll keep you in the loop.
Miro's partnership with ARM built confidence in the power of audio, and long-term ROI for the company.