We explore all elements of building your brand though audio including the proper starting point, the right influencers and platforms to partner with, the best approach to creative and how to measure success.
We rounded up some of the top experts in our industry like Co-Founder of Sports 1 Marketing, Consultant & Business Coach, and podcast host David Meltzer, as well as executives from the programmatic media buying platform Audiohook, the weekly adtech newsletter Sounds Profitable and our very own Mike Kropko, Co-CEO of Ad Results Media to...
In today's episode, Lindsay Smith sits down with Bryan Barletta of Sounds Profitable fame and Jordan Bentley, Founder of Audiohook, to discuss how programmatic ad buying works, the evolutions in the technology, and why we shouldn't be afraid to embrace this emerging tech.
Podcast advertising has been a key driver of measurable sales and ROAS for direct-to-consumer brands for years. The success they have experienced with podcast advertising is one of the main reasons that the YOY increase in podcast advertising spend is so astounding and shows no signs of slowing. The personality-driven medium, with its host endorsements,...
YouTube, podcasts and TikTok provide unique creative canvases that are perfect for creators to connect with their audiences in different yet meaningful ways.
Everything you need to know about programmatic podcast advertising Podcast ad spend is predicted to grow from $1.75B in 2022 to $2.66B in 2024 - an increase of 52%. While programmatic podcast advertising represents a small fraction of the overall spend against podcast advertising, programmatic podcast buying is expected to grow from $117M in 2022...
Best practices have a tendency to our rule our life, even if you don’t always notice them. There’s the best way to load the dishwasher. There’s the best way to compose an email. There’s the best way to approach an advertising campaign…
A tongue-in-cheek holiday “gift guide” for media buyers, with a focus on podcast advertising that delivers the goods in six different ways.
We all have systems and research data that we can rely on to craft compelling advertising campaigns, but have you ever seen an approach and wondered, “How did that idea work?!”
In this episode of On the Mic with Ad Results Media, Lindsay and Nate are joined by Senior Copywriter, Ari Diozon, to break down human behavior and the subtle ways that advertisers can tap into human psychology to build more creative and impactful ads.
In this episode of On the Mic with Ad Results Media, Lindsay and Nate sit down with True Native Media founder Heather Osgood to discuss her hot takes on programmatic buying, dynamically inserted ad reads, her newest project The Podcast Broker, and of course, the lime green elephant in the room: Spotify.
The vast majority of marketers want to bring brand and performance marketing together, and podcasting advertising is one of the best ways to make that happen.
As podcasting continues to grow, the industry events are getting bigger and better. On today's episode, Lindsay and Nate are joined by Bryan Barletta of Sounds Profitable and ARM's own Andrea Schwarzbach to discuss their takeaways from Podcast Movement, as well as how they hope the event—and the podcast industry as a whole—continues to evolve in the years to come.
Dave Coulter joins us to talk about how Daily Driven Exotics got started, the impact of brand partnerships, what he thinks about the changes coming to third-party data, and the wisdom of letting creators do the driving (literally).
Today, we’re joined by Gretchen Smith, Vice President of Media at ARM, to talk about how creator marketing can make brands resilient to the dawning of this brave new cookieless world.
The digital audio market has been experiencing incredible growth, especially within podcast advertising, which surpassed $1 billion in 2021 for the first time ever. This growth represents a 74% year-over-year (YOY) increase in revenue, which is more than twice the 35% YOY increase the entire internet media category experienced.¹ As a result, we’re seeing our industry...
In this special edition of On the Mic, Tom Webster joins Lindsay and Nate to discuss what their latest study means for your podcast advertising strategy.
Ad Results Media’s CEO Mike Kropko discusses the growing importance of audio as a marketing channel, as content, audience growth, and technology come together.
Last week, Ad Results Media was in full attendance to the first in-person VidCon event since 2019 with leaders from creative, audio insights, media, and business development. The conference & convention featured high-profile creators from YouTube, TikTok and created fruitful connections, discussions, and potential branded partnerships in our clients’ and creators’ futures. VidCon filled the...
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Miro's partnership with ARM built confidence in the power of audio, and long-term ROI for the company.