Podcast Insights, Performance, Media Buying, Industry News

Why Advertisers Are All In On Podcasts

Ashley Flowers of Crime Junkie explains how the power of personality can yield big opportunities for sponsors—and more ways to interact with audiences.

August 20th 2021

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, Industry News

Audio Advertising Offers Brands Badly Needed Stability in the Rapidly Evolving Cookie-scape

For those of us in media, the word “cookie” instantly takes us to a place of user tracking, behavioral data, advanced targeting, PII and a very long roller coaster of both technical and regulatory changes to plan for and/or address with very little certainty or warning.

August 9th 2021

Podcast Insights, Scale & Measure, Performance, Media Buying

Analysis Isn’t A Drag, But This One Is.

Ad Results Media VP of Analytics, Lanny Chiu, breaks down the concept of drag analysis and its impact on podcast advertising.

August 5th 2021

Media Buying, Podcast Insights, Scale & Measure, Performance

Why Podcasters Are Essential To Your Influencer Marketing Efforts

Brands could significantly benefit from breaking out of this stereotype and looking beyond the usual suspects when planning their influencer marketing programs.

May 5th 2021

Industry News, Media Buying, Audience Targeting, Performance, Scale & Measure, Podcast Insights

Podcast Advertising Offers Attractive Alternative for Targeting Niche Audiences

Apple’s latest iOS 14.5 announcement regarding App Tracking Transparency is sending shockwaves through the advertising community and big tech alike.

March 29th 2021

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, Industry News

Podcasts Offer Brands A New Canvas For Connecting With Consumers

In today's media marketplace, brands are dealing with ad fraud, reduced viewability, the death of cookies and pressure to produce thumb-stopping ads.

March 29th 2021

Podcast Insights, Scale & Measure, Performance, Media Buying, Ad Creativity

Moving From “Brand Like” to “Brand Love” with Podcast Advertising

Brand love is often defined as that moment when your loyal customers become advocates for your brand – espousing the benefits of your products or services to all who will listen. But having customers who love your brand doesn’t just feel good – it’s good for your bottom line too.  According to Talkwalker’s Brand Love...

February 15th 2021

Podcast Insights, Performance, Audience Targeting, Ad Creativity

4 Crucial Tips for Making Your Podcast Connect With Audiences

After months of working from home, and with many more months to go for most companies, keeping employees, customers and partners connected is more important now than ever before. One way brands are looking to stay engaged is through podcasting. Podcasts are an intimate medium that allow listeners to feel more connected to the host...

January 15th 2021

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying

The Current State of Buying Podcast Advertising

Play Episode 1 Play Episode 2 Download full episodes here. Quotes:  “I’m the CMO of Ad Results Media and my day-to-day consists of going out there and evangelizing the podcast ecosystem and audio ecosystem. So part of my role is educating the marketing ecosystem in terms of how podcasting is a viable medium to connect...

January 13th 2021

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, Case Studies

A Molson Coors Beverage Company Case Study

Molson Coors & Ad Results Media have a fireside chat discussing how this diverse portfolio of brands made a big bet in the podcasting space and partnered with a leader in the space to make a meaningful impact with their key growth consumers.  During this chat they discuss how their portfolio of brands, including iconic...

November 10th 2020

Media Buying, Performance, Scale & Measure, Podcast Insights

How To Measure Podcast Results, Efficiency

by Andrea Schwarzbach, September 23, 2020 As the evolution of podcasts has occurred, advertisers have taken notice. Historically, radio has been a tried and true channel for advertisers, so it’s natural that brands would venture into podcasts as they becomes a larger slice of the audio pie. But as more brands jump into the podcast...

October 1st 2020

Podcast Insights, Ad Creative, On the Mic Podcast, Performance

Episode 2 - Your Brain on Podcasts an Interview with Hernan Lopez

In this episode we put "Copywriting 101" on a brief hold in order to dive into a fascinating interview with Hernan Lopez, Founder and CEO of Wondery. Hernan, along with Mindshare's Neurolab, recently released an exciting study titled "Your Brain on Podcasts" in which they measured second by second changes in electrical brain activity as...

October 23rd 2019

Podcast Insights, Performance

How Important is CPM in Podcast Advertising?

However, there is one factor that precedes all others, budget (cost).  Without budget there would be no advertising campaign to consider all the other factors.  Thus, a lot of scrutiny placed on ensuring the budget is spent efficiently and effectively. In this post we take a deeper dive in disproving a pervasive myth – A...

May 16th 2019

Performance, Podcast Insights

Why Are Advertisers Turning To Podcasts?

Radio Ink reached out to Williams to get his perspective on why advertisers are now turning to podcasts as a way to grow their business. Here’s that interview.

June 19th 2018

Podcast Insights, Performance

The Podcast Ad Playbook: Baked-In Versus Dynamic Insertion Ads Explained

We've seen large investments in podcast networks and platforms and technology advancements such as the rise of dynamic insertion platforms. These platforms take ads that are recorded separately (not during the production of the show) and automatically insert them into the content of the show using campaign and targeting inputs.

December 5th 2017