Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, Industry News

Podcast Advertising Offers Attractive Alternative for Targeting Niche Audiences

Apple’s latest iOS 14.5 announcement regarding App Tracking Transparency is sending shockwaves through the advertising community and big tech alike.

March 29th 2021

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, Industry News

Podcasts Offer Brands A New Canvas For Connecting With Consumers

In today's media marketplace, brands are dealing with ad fraud, reduced viewability, the death of cookies and pressure to produce thumb-stopping ads.

March 29th 2021

Podcast Insights, Scale & Measure, Performance, Media Buying, Ad Creativity

Moving From “Brand Like” to “Brand Love” with Podcast Advertising

Brand love is often defined as that moment when your loyal customers become advocates for your brand – espousing the benefits of your products or services to all who will listen. But having customers who love your brand doesn’t just feel good – it’s good for your bottom line too.  According to Talkwalker’s Brand Love...

February 15th 2021

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying

The Current State of Buying Podcast Advertising

Play Episode 1 Play Episode 2 Download full episodes here. Quotes:  “I’m the CMO of Ad Results Media and my day-to-day consists of going out there and evangelizing the podcast ecosystem and audio ecosystem. So part of my role is educating the marketing ecosystem in terms of how podcasting is a viable medium to connect...

January 13th 2021

Podcast Insights, Scale & Measure, Audience Targeting, Media Buying, Ad Creativity, Case Studies

Podcast "Super Listeners" Study

We’re excited to partner together with Edison Research and PodcastOne for the second-annual Super Listeners Study. What is a Super Listener? Podcast “Super Listeners” are Americans 18+ who listen to five or more hours of podcasts weekly. Podcast Super Listeners are exposed to the most amount of podcast advertising and provide invaluable insight as to...

December 7th 2020

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, Case Studies

A Molson Coors Beverage Company Case Study

Molson Coors & Ad Results Media have a fireside chat discussing how this diverse portfolio of brands made a big bet in the podcasting space and partnered with a leader in the space to make a meaningful impact with their key growth consumers.  During this chat they discuss how their portfolio of brands, including iconic...

November 10th 2020

Podcast Insights, Scale & Measure, Performance, Media Buying

How To Measure Podcast Results, Efficiency

by Andrea Schwarzbach, September 23, 2020 As the evolution of podcasts has occurred, advertisers have taken notice. Historically, radio has been a tried and true channel for advertisers, so it’s natural that brands would venture into podcasts as they becomes a larger slice of the audio pie. But as more brands jump into the podcast...

October 1st 2020

Podcast Insights, Scale & Measure, On the Mic Podcast, Ad Performance

Episode 20 - An Interview with Podsights Founder, Sean Creeley

Tracking podcast data can be difficult. In the past, advertisers have relied heavily on promo codes, vanity URLs, and surveys, and even then, the data would often be skewed leaving advertisers to wonder "Why?" In episode 20 of On the Mic with Ad Results Media, host Lindsay Boyd sits down with Ad Results Media's very...

September 4th 2020

Podcast Insights, Scale & Measure, On the Mic Podcast, Ad Performance, Measurement

Episode 7 - Podcast Measurement and Attribution

In episode 7 of On the Mic with Ad Results Media, Ad Results' CEO Marshall Williams and Sr. Account Strategist Andrea Schwarzbach dive into topics related to the proliferation of podcast attribution platforms, the advertiser's strong desire to understand and capitalize on what the data is telling us and the comparison to other methods of...

February 26th 2020