VODcasting, Scale & Measure, Performance, Audience Targeting, Media Buying, Ad Creativity, ARM, Insights, On the Mic Podcast, Interview Series, Ad Creative, Ad Performance, YouTube Advertising

Episode 52 - When Cookies Crumble, Part 2: An Interview with Dave Coulter Of Daily Driven Exotics

Dave Coulter joins us to talk about how Daily Driven Exotics got started, the impact of brand partnerships, what he thinks about the changes coming to third-party data, and the wisdom of letting creators do the driving (literally).

September 7th 2022

YouTube Advertising, VODcasting, Ad Performance, Scale & Measure, Performance, Ad Creativity, ARM, Insights, On the Mic Podcast, Interview Series, Ad Creative

Episode 51 - When Cookies Crumble, Part 1: How Creator Marketing Can Help Brands Wean Off Third-Party Data

Today, we’re joined by Gretchen Smith, Vice President of Media at ARM, to talk about how creator marketing can make brands resilient to the dawning of this brave new cookieless world.

September 5th 2022

ARM, VODcasting, YouTube Advertising, Insights, Industry News, Ad Creativity, Media Buying, Audience Targeting, Performance, Scale & Measure

VidCon 2022 | Top 3 Takeaways for Brands

Last week, Ad Results Media was in full attendance to the first in-person VidCon event since 2019 with leaders from creative, audio insights, media, and business development.  The conference & convention featured high-profile creators from YouTube, TikTok and created fruitful connections, discussions, and potential branded partnerships in our clients’ and creators’ futures.  VidCon filled the...

June 30th 2022

YouTube Advertising, VODcasting, Campaign Creative

How YouTube Creator Partnerships Can Boost Brand Authenticity

Q&A with Ad Results Media’s Senior Director of Creator Content Sam Cosby on the future of YouTube creator partnerships.

March 7th 2022

Podcast Insights, Performance, Media Buying, YouTube Advertising, VODcasting

4 Top Influencer Platforms That Enhance Creator Partnerships

To build more effective creator partnerships, these big four platforms—podcasts, YouTube, Clubhouse and TikTok—will supercharge your influencer campaigns.

December 9th 2021

Performance, YouTube Advertising, VODcasting, Campaign Creative

Top 3 Ways Podcasts On YouTube Offer Brands Opportunities

Move over, Apple and Spotify. YouTube is the No. 1 way people listen to podcasts. Brands need to take advantage of the opportunities provided by the blend of digital audio and video.

December 8th 2021