Everywhere you turn, brands and advertising gurus are talking about how essential it is for marketers to incorporate influencers and creators into their channel mix. For some marketers, that is easier said than done.
Podcast creators have evolved into next-level influencers with impact well beyond audio.
Across the funnel, audio advertising produces major wins. In this blog, we map audio results to every stage—and offer advice for hitting your KPIs.
New tech is enabling creative customization at scale. Read on for the details on how AI is advancing audio advertising.
Miro's partnership with ARM built confidence in the power of audio, and long-term ROI for the company.
Consumers hold brands accountable for the content where they advertise. Get insights on how to navigate brand safety in the modern world.
An in-depth look at the emerging medium of vodcasting and the big vodcast advertising opportunities for brands.
Sustaining attention and creating success means crafting effective--and memorable--messaging. Here's how.
Are Gen Z and Gen Alpha part of your marketing startegy? If not, it's time to get started connecting with these creative, forward-thinking demographics.
Can endorsements on YouTube improve your acquisition strategy? Find out how this brand expanded reach and achieved its CPA goals in this case study.
Our team just got back from spending 4 days at this year’s Podcast Movement conference that was held August 21st – 24th in Denver, CO – and they have lots to share!
In this post we explore the benefits of partnering with influencers on YouTube and how to maximize ROI on your campaigns.
Ad Results dives deep into the world of influencers including how they earn income, to how to partner with them and how to maximize the value of your partnership.
We rounded up some of the top experts in our industry like Co-Founder of Sports 1 Marketing, Consultant & Business Coach, and podcast host David Meltzer, as well as executives from the programmatic media buying platform Audiohook, the weekly adtech newsletter Sounds Profitable and our very own Mike Kropko, Co-CEO of Ad Results Media to...
Podcast advertising has been a key driver of measurable sales and ROAS for direct-to-consumer brands for years. The success they have experienced with podcast advertising is one of the main reasons that the YOY increase in podcast advertising spend is so astounding and shows no signs of slowing. The personality-driven medium, with its host endorsements,...
YouTube, podcasts and TikTok provide unique creative canvases that are perfect for creators to connect with their audiences in different yet meaningful ways.
Best practices have a tendency to our rule our life, even if you don’t always notice them. There’s the best way to load the dishwasher. There’s the best way to compose an email. There’s the best way to approach an advertising campaign…
A tongue-in-cheek holiday “gift guide” for media buyers, with a focus on podcast advertising that delivers the goods in six different ways.
Check out the ARM On the Mic podcast for more industry insights.
It’s hard to keep up with such a rapidly changing, but increasingly successful industry. So we do it for you. Sign up to receive updates and we’ll keep you in the loop.
Miro's partnership with ARM built confidence in the power of audio, and long-term ROI for the company.