YouTube Advertising Archives - Ad Results Media

Podcast Insights, General, YouTube Advertising, Creator Marketing

The New Creator Economy

Podcast creators have evolved into next-level influencers with impact well beyond audio.

December 4th 2024

Podcast Insights, Scale & Measure, Performance, Audience Targeting, General, YouTube Advertising, Programmatic Media Buying, Measurement, Streaming Audio, Creator Marketing

Audio Is Full Funnel

Across the funnel, audio advertising produces major wins. In this blog, we map audio results to every stage—and offer advice for hitting your KPIs.

September 18th 2024

Podcast Insights, Performance, Audience Targeting, Ad Creativity, General, Industry News, YouTube Advertising, Campaign Creative, Streaming Audio

How AI Is Changing the Audio Ad Market

New tech is enabling creative customization at scale. Read on for the details on how AI is advancing audio advertising.

June 12th 2024

YouTube Advertising, VODcasting

How to Work with YouTube Influencers to Promote Your Brand

Everywhere you turn, brands and advertising gurus are talking about how essential it is for marketers to incorporate influencers and creators into their channel mix. For some marketers, that is easier said than done.

May 29th 2024

Performance, Audience Targeting, Case Studies, ARM, YouTube Advertising, Programmatic Media Buying, Measurement, VODcasting, Creator Marketing

ARM's Strategy Exceeded Miro's Performance Goals

Miro's partnership with ARM built confidence in the power of audio, and long-term ROI for the company.

May 15th 2024

Podcast Insights, General, YouTube Advertising, Brand Safety, VODcasting, Creator Marketing

Navigating Brand Safety and Suitability in Audio

Consumers hold brands accountable for the content where they advertise. Get insights on how to navigate brand safety in the modern world.

April 3rd 2024

ARM, Insights, YouTube Advertising, VODcasting, Creator Marketing

The Power of YouTube Influencers

An in-depth look at the emerging medium of vodcasting and the big vodcast advertising opportunities for brands.

March 6th 2024

Ad Creativity, General, Ad Creative, YouTube Advertising, Radio Advertising, Campaign Creative, Streaming Audio, Creator Marketing

Creating Memorability Across Audiences

Sustaining attention and creating success means crafting effective--and memorable--messaging. Here's how.

January 17th 2024

Podcast Insights, Audience Targeting, General, YouTube Advertising, VODcasting

Gen Z to Alpha: Key Generational Insights

Are Gen Z and Gen Alpha part of your marketing startegy? If not, it's time to get started connecting with these creative, forward-thinking demographics.

December 20th 2023

Performance, Streaming Audio, VODcasting, Measurement, Programmatic Media Buying, YouTube Advertising, Ad Performance, Ad Creative, ARM, Case Studies

Case Study: How Stamps.com + ShipStation Expanded Reach With ARM

Can endorsements on YouTube improve your acquisition strategy? Find out how this brand expanded reach and achieved its CPA goals in this case study.

October 10th 2023

Podcast Insights, Industry News, YouTube Advertising, Programmatic Media Buying, Measurement

Podcast Movement 2023: Top Trends, Topics and Innovations

Our team just got back from spending 4 days at this year’s Podcast Movement conference that was held August 21st – 24th in Denver, CO – and they have lots to share!

August 29th 2023

Media Buying, Podcast Insights, Scale & Measure, Performance, Audience Targeting, Ad Creativity, YouTube Advertising, Measurement, VODcasting

How to Calculate the ROI of YouTube Influencer Marketing

In this post we explore the benefits of partnering with influencers on YouTube and how to maximize ROI on your campaigns.

March 2nd 2023

Media Buying, Ad Creativity, Industry News, YouTube Advertising, Radio Advertising, Measurement, VODcasting, Audience Targeting, Podcast Insights, Scale & Measure, Performance

The Current State of Influencer Monetization

Ad Results dives deep into the world of influencers including how they earn income, to how to partner with them and how to maximize the value of your partnership.

January 19th 2023

Media Buying, YouTube Advertising, Brand Safety, Programmatic Media Buying, Measurement, VODcasting, Campaign Creative, Audience Targeting, Podcast Insights, Scale & Measure, Performance

Industry Experts Weigh-in on 2023 Podcasting Predictions

We rounded up some of the top experts in our industry like Co-Founder of Sports 1 Marketing, Consultant & Business Coach, and podcast host David Meltzer, as well as executives from the programmatic media buying platform Audiohook, the weekly adtech newsletter Sounds Profitable and our very own Mike Kropko, Co-CEO of Ad Results Media to...

December 16th 2022

Scale & Measure, Performance, Audience Targeting, Media Buying, Ad Creativity, YouTube Advertising, Programmatic Media Buying, Radio Advertising, VODcasting, Podcast Insights

Drive Measurable Sales Impact Through Multi-Platform Creator Partnerships

Podcast advertising has been a key driver of measurable sales and ROAS for direct-to-consumer brands for years. The success they have experienced with podcast advertising is one of the main reasons that the YOY increase in podcast advertising spend is so astounding and shows no signs of slowing. The personality-driven medium, with its host endorsements,...

December 12th 2022

Scale & Measure, Podcast Insights, Performance, Audience Targeting, Media Buying, Ad Creativity, General, YouTube Advertising, VODcasting

Tiktok And Podcasts Join Youtube As Leading Creator Platforms

YouTube, podcasts and TikTok provide unique creative canvases that are perfect for creators to connect with their audiences in different yet meaningful ways.

December 8th 2022

Media Buying, Podcast Insights, Scale & Measure, Performance, Audience Targeting, Ad Creativity, ARM, Insights, On the Mic Podcast, Ad Creative, Ad Performance, YouTube Advertising, Radio Advertising, VODcasting, Campaign Creative

Episode 58: Best Practices Are Always the Best Process…Or Are They?

Best practices have a tendency to our rule our life, even if you don’t always notice them. There’s the best way to load the dishwasher. There’s the best way to compose an email. There’s the best way to approach an advertising campaign…

November 28th 2022