BEHIND THE MIC
Explore the latest insights and trends in audio and creator advertising
Audio
Audio
93% Reach And Still Undervalued: Audio’s 2026 Reality
Every year, Nielsen releases its Audio Today: How America Listens...
Audio
From Automation to Augmentation: How AI is Enhancing, Not Replacing Host-Read Podcast Ads
AI is everywhere – and with it comes a familiar...
Audio
Types of Radio Ads & Examples
Radio advertising is often overlooked in today’s digital-first media landscape,...
Creator
Creator
When Podcasts Become Social Engines, Not Just Audio Placements
Podcasting is no longer confined to headphones and podcast apps....
Creator
Podcast Influencers: The Future of Authentic Brand Storytelling
Consumers are getting harder to reach – and even harder...
Creator
Tuning Into Gen Z: Why Your Brand Needs Audio & Creator-Based Advertising
In 2025, Gen Z isn’t just a demographic – it’s...
Industry
Industry
Types of Radio Ads & Examples
Radio advertising is often overlooked in today’s digital-first media landscape,...
Industry
What Marketers Should Take Away from IAB NewFronts 2026
This week’s IAB NewFronts 2026 made one thing clear: the...
Industry
Reaching Sports Fans in the Age of Audio
Today’s most devoted sports fans aren’t just watching on TV...
Press
Press
ARM Welcomes Jess Robine as EVP, Media & Operations
We are thrilled to welcome Jess Robine as our new...
Press
ARM Welcomes Imran Ismail as Managing Director to Drive Client Operations
We are thrilled to welcome Imran Ismail to ARM as...
Press
ARM x Stagwell Partnership Brings New Audio Intelligence to Brand Campaigns
ARM x Stagwell Partnership Brings New Audio Intelligence to Brand...
