Boasting over 90 million downloads since it's launch in 2015, LadyGang has become one of the most popular podcasts for women. Launched with the intention to help women feel less alone, the LadyGang has experienced success across the board with their New York Times best-selling book, clothing line, and of course, hit podcast. In episode 18 of On the Mic with Ad Results Media, we are excited to launch our "Women in Podcasting" series as we sit down with the ladies of LadyGang to discuss industry challenges, wins, and the changes they hope to see in the industry.
Be sure to subscribe to the "On the Mic with Ad Results Media" podcast through iTunes. It's a podcast about the business of podcasting and audio advertising. We aim to educate, enlighten and push the industry forward.
Podcast Transcript
(0s):
Hi listeners. I'm your host Lindsey Boyd. And for the next few episodes, I will be joined by Ad Results. Media is VP of Media, Lisa Jacobs, as we discuss a topic that is Women is near and dear to our hearts Women In Podcasting, throughout our careers in the industry, we have had the privilege of working with folks from all different backgrounds and creeds. However, there was one question that lingered at the back of our minds, where are the women in this series? We will be taking a deep dive into the history of Women in Podcasting, through conversations with hosts and network representatives. As we hear their stories of the challenges they faced over the years, their personal wins, where they'd like to see the industry go moving forward and how to get there.
(40s):
As a note to our listeners, we would like to notate that in this series covering women in the Podcasting space, we will be talking specifically about CIS ciswomen. However, we do want to take extra care and highlighting not only the struggles, but the winds faced by additional underrepresented groups, including trans folks and people of color, which is why we'll be dedicating future episodes of this Podcast, to their stories. In this episode, we are thrilled to sit down with the host of the hit podcast LadyGang as we discuss their journey in the podcasting space. So let's get, What is that thing that makes you different from everyone else? It became more relatable to a lot of women out there.
(1m 24s):
We're also going to be, Like I said, mindful of the content that we Create, show the power that our brand has in that our community has an Advertising. Let's just take over Podcasting. We've been talking about running this series on Women In Podcasting for a while now. And so we're really excited that y'all could join us. Thanks for thinking of us. We're honored, excited. Absolutely. I figure most of our listeners probably know who you guys are since we do the hour Podcast, specifically, his kind of catered more towards other folks who are in Audio Advertising.
(2m 8s):
So I'm assuming most people know who y'all are, but if you could kind of introduce yourself and just tell us a little bit about the show and how y'all came together to form LadyGang, that would be awesome. Sure. Well, so I'm Becca Tobin. I am an actress and Kelsey Knight. She's an entertainment journalist and Jack FANUC is a fashion entrepreneur, just overall entrepreneur, bad-ass woman and Kelly. And I knew each other from the days of singing and dancing in New York city. She was a Rockette and I was on Broadway. And then we both made our ways to Los Angeles, her for hosting and me for acting. I was on the show glee for a couple of years, and we kept bumping into each other at events and red carpets.
(2m 52s):
And we would kind of have this like weird energy where we both were happy where we were so grateful be in the positions that we were, but we were kinda like, this is fucking weird. And also aren't you sad so much. And so we would have these lunches where we would really like talk about how hard it was to be at the mercy of everyone else, making decisions for your career and having to leave your, the fate into someone else's hands. So Kelty has always been this crazy forward thinker when it comes to digital media said, no, one's going to give us our own TV show, but what if we did a podcast? And I said, what is the Podcast? 'cause this was 2015.
(3m 34s):
I think then we sat there and I said, I'll do whatever you say, because whatever Keltie Knight touches turns to gold, we knew we needed somebody who wasn't in the entertainment space, someone normal, someone who has some street cred, who'd built a business and a brand on our own. So enter Jack Vanek and she was this awesome, like bad-ass she started our company at 19. She exploded into the zeitgeists of pop culture and music. And so we joined together and we just started this like weekly shit-talking session where it felt like just having mimosa brunches with your girlfriends and talking about what's happening in the world and interviewing our favorite celebrities. And over time we found that the girls tune in, or in some men for the celebrity interviews, but also just to hear what's happening in each of our lives and with the business of LadyGang.
(4m 22s):
So when we were preparing for this series and, and this interview, I had actually read in another interview that y'all had done that. One of the reasons y'all Launched LadyGang was to Fort society's expectation of womanhood, which I love. And so I was hoping that you could talk a little bit about some of the expectations that you faced while on your Podcast journey. Well, its kind of funny. So when we started our podcast, we didn't exactly know what it was going to be. Like. We thought it was gonna be more celebrity based interview. And then we didn't know it was going to be like us talking about our lives and it being very kind of like self focused.
(5m 6s):
And we have the section called good week, bad week. And that's like the only section that we talk about like stuff that's going on or like on, in our lives. And then one of the good week, bad weeks Baca had talked about how she had left her underwear in a parking garage and they were face up and they were not by accident. They had fallen out of the bag, they fell out of the bag and then her boyfriend, who was her husband or boyfriend at the time, husband now found them face up sunny side up is what we call it. And it kind of it, when we're listening to this story, we were like, okay, is this the kind of Podcast we're going to be? Okay. I guess it is. So then that kind of like opened the doors to us, just like sharing everything about our lives, the good, the bad, the messy, the gross, the embarrassing, and it kind of redefined what being a lady was to us because you know, in our own personal, in, just in Society in general, it's looking at a woman, your, everybody has an idea of what she should be.
(6m 4s):
And we're kind of trying to break down those barriers because we're so much more than what society wants us to be. So it's just all that messy stuff, all thrown in there at once. And you guys get a lot of pushback when you started going down that route and get any negative feedback or hit any roadblocks. No, because then the numbers went crazy. It was like, it was the best, you know, we've never really advertised the Podcast. Like it's, it's, you know, this is the kind of show where a friend hears something and says, Oh my God, you've got to listen to this podcast. Oh my God, these girls had the same thing happened.
(6m 44s):
Kelty left her tampon. And for three days, that just happened in my friend, Jessica, let me send that Episode to her. So you know, that, that is people. It was like, how did you do this? And you're like, you know, I think that there is this hunger for realness and authenticity and not in the like, let's be authentic way. It's like literally the, I hate my husband way today, but I don't, I love him. But you know, it's like, it, it caught on like wildfire because no one was really first, there was barely any female Podcast. I would say we were probably one of the first handful of them. And so its like, it just caught on and women were telling other women like, Oh Hey, this is, this person said the story, this and they're so us, we always hear like, I feel like you guys are my best friends.
(7m 29s):
Oh my, I have my own LadyGang so it just became, you know, that thing. And I think the secret to that is we weren't trying to become that thing like that. Wasn't our goal to be like, okay, you guys, well, we're going to be super raw and real for this episode. Like its sort of just happened in it actually wasn't planned at all. And I think because of that, it became more relatable to a lot of women out there because we're not like, okay, well, you know, we haven't really talked about this. So like, let's go there. It's just everything we talk about. It has been so organic and it, and we're not trying to be anything specific other than just being ourselves. Well, it kind of going back to the content, how, how do you guys determine what you're going to cover each week and each in each episode healthy is the one that kinda does all the work.
(8m 19s):
Yeah, that's it. I can, I just show up Keltie is the one that we produce. This is the puppet. That is truly not the truth. However, however, so when we started this show, I'm someone that really likes order. And with a background in producing television, I looked at the Podcast and I produced it exactly the same way that you would produce like an hour long television show. So it was like, what is our a block? What is our B block? What is our C block? The ads go here. And so I think one of the successes we've had is that our listeners know what they're going to get every single week they are going to come to LadyGang.
(9m 1s):
They are going to get are good week, bad week. They are going to get an Ad. Then they're gonna hear our guest. Then they are going to get an app. Then they're going to get our act, the LadyGang section. So it's like, you know what the show is. It's like watching an episode of your favorite show on TV, like you know exactly where it's going. And I think there's a comfort to that. I think a lot of podcasts get it wrong when they're like, I'm going to have a podcast, it's just girl chat and then there's chat for an hour. And you're like, this is like pandering, wandering. Like, I don't know where this is going. Our show is a show it's produced like a show. And I think that's one of the things that sets us apart and so good the bad week. We always know we're coming to the table with those stories. We keep them in our phones. We keep like something crazy will happen to me.
(9m 42s):
Like the other day I woke up and I was covered in chocolate in my bed. And I was like, I don't know how I got here. And then I had to like Rigo back to like I took, I took a Xanax and then I was secretly eating chocolate and my bed in the middle of night and it got hot and it melted, I did it. Wasn't poop. Was it anyway? So like, but I didn't, I didn't wake up and be like, guys, you'll never believe what happened to me last night. I put it on my phone and I sit at the Podcast. Yep. So that's that. And then the B block is, is usually our, our celebrity guest or An an expert. Umm, and we are very mindful about who we bring on there's many times that like a tic, Talkstar a YouTube star. Who's like 17 who has gazillion followers. Like we're not going to put that person on.
(10m 24s):
That's not our audience. And so we are very particular in, in, in who comes on the show we've learnt. We've absolutely had some of those people and been like, this was a disaster, never again. But we are, we're really intentional about bringing on a celebrity with something to say, that's going to be open that you're going to see a different side of, and then the C block has always our SLA, the gang, which we get hundreds and hundreds of submissions every week we go through them. We pick the ones that we think are best for that guest. And then we found in success that like what Jack was saying, we found that good week, bad week was the most popular part of the podcast. It's the thing that people really gravitate towards. It wasn't Ru Paul.
(11m 5s):
It was not, you know, Lily Aldridge like it, it was us telling our stories about our lives. So when Sue and the team at Podcast one came to us and they said, would you ever consider launching the second show? We were like, well, we're not going to book anyone. Cause that's a pain in the ass. Let's just make it more of a good week, bad week, more of our lives. And so we've done everything from work through the Oprah workbook. We've, you know, done questionnaires that we've found in magazines. We've done like Cosmo quizzes. We've had birthday episodes. We've had episodes where it got really serious and something traumatizing or horrible has happened in our, in our lives. And we just took that Episode to just talk about it. And so what I thought is so interesting for LadyGang is that the episodes where the big celebrity and it's our big Tuesday show do just as well as the episodes on Thursday, When it's the three of us just talking about what's happening this week.
(11m 58s):
And that is a Testament to how, how much of our fan base just wants to hear from us. Sorry. That was also so long. We're so proud. No one ever asks us about this part. So I'm like, let me tell you about her. No, I love it. This is actually one of my favorite parts. I love hearing about how other people handle their content. One thing y'all said earlier about being one of the first kind of all female podcasts in the space and when I was researching for this series, I actually found that only 33 of the top 100 podcasts feature Women hosts. And so I wanted to hear from you guys on, on why you think that is. Why do you think the space is still so male focused?
(12m 38s):
I think that there's still people who have never opened up the Podcast app in their phones and they assume that it's still Adam Corolla and Joe Rogan and comedian male comedians. And while Women do listen to that content, I personally love it. You know, women weren't seeing themselves in those positions as being hot podcast hosts. If someone said to me like when Kelsey said to me, let's do a podcast, I instantly thought of every dude I've ever heard that had a podcast. So I'm hoping, and we're hoping that by kind of being trailblazers in the field, you know, they are going to be other young women who have something important to say who also get the, you know, the courage to put themselves on a platform like this.
(13m 23s):
Cause that's the other part of it too. It's scary. If you have a real job in corporate America, if you're starting a podcast, it's like any form of social media as well. You've got to be really careful what you're putting out there in what you're saying in the world. So, you know, I remember trying to balance in the beginning of LadyGang just an acting career and it was scary and actors can get away with way more than corporate America employees. So you have to be willing to really put it out there and be unfiltered. And it, it's not for everyone that is for sure. We've seen women start this who still feel the need to be quote perfect and buttoned up and ladies in, in their version of the word.
(14m 6s):
And they don't do that well because you can tell when you're listening to their content, that they are scared. They're, they're trepidatious about what's coming out of their mouth. Whereas men, I think in general, just get away with saying more getaway with doing more like we don't hate men over here, but we certainly think they get away with things that we all are going to say. We lived in a little bit of a misogynistic society and men can, they're not scared to put their reputation on the line as much as women are, but we are getting better at that. And we hope by, you know, with a podcast like ours, where we are saying embarrassing shit, almost weekly, that hopefully it can inspire some gals out there to just like let it all out there.
(14m 50s):
We haven't gotten fired from our jobs yet, and now we have a job, But we can't get fired from. So that's, what's kind of cool about Podcasting. An example about male versus female too in the Podcasting world is, you know, we've gotten really negative feedback from people about things that we've said on our podcast that people were offended by. Whereas you listen to a few other are our male counterparts making the same jokes or talking about the same topics with similar opinions and you can tell they don't get flack for it because they come back every week and keep pushing whatever that narrative is, where we have to come back and be thoughtful and be, and, and apologize and correct what we said. And we're, we're happy to do that because we're growing and we're learning, we've learned so much from our community as women, as host as business people.
(15m 35s):
But you know, it is really an interesting thing to see that these men, you know, they can, they can just simply say things that we can't, That's a really interesting perspective, the vulnerability aspect of it. We hadn't really thought through that. We were hypothesizing and thinking through different reasons why like, whether it's because it was born out of radio and a lot of radio hosts or our men, because the early adopters of podcasts were men and et cetera. So the it's an interesting perspective. Yeah. It's probably It's that, to me, it's just like all of these different things that have, you know, its like the perfect mix X of things that has, it made it such an open lane for women to get into.
(16m 18s):
We also have amazing husbands and families who don't judge us for these opinions, but there are not many people who have what we have. So we're very lucky. Do you think that there's an aspect in the Podcast industry as well on the representation side, do you think, did you find it hard to find the right network, are people to surround yourself with? I think that it was actually one of the easiest things. That, to be honest, when we started, there were very few Podcast companies. I mean it just wasn't like I do think that Norman Podcast one was one of the first and we happen to know someone that had worked there and, and, and so we didn't really go around.
(16m 59s):
It was one of those things. It was kind of kismet meant to be. I do think you can tell how far the genre has come for females in the Advertising. Because when we first started the ads we were getting where the exact similar ads that you would see on a Corolla, you know what I mean? It was like, Oh, we'll just, we'll link this girl show in with our guy ads. You know what I mean? And, and then as we've progressed and been able to show the power that our brand has and that our community has an Advertising, we have gotten brands that are absolutely trying to sell for us to Women. And these are ads that wouldn't, wouldn't show up on a male dominated show.
(17m 42s):
And I think the Advertising has gotten smart and realizing, wow, this is like where the money is being spent by these women who run their households. And I that's where I see the change. So it wasn't so much finding a partner. It was finding partners in your space, in the ad space that would support a show like ours, with brands that could make us successful. They were actually the brands that our fans would want to use. You know? So the, I think that's where the change has come over time as well. And I think it's no surprise that obviously, like you said, women are the ones that are spending money. We love to spend money, especially women. They love it Women. And except for right now, honestly, on my second screen, I just have like four packages in the mail. I can't wait to go pick them up.
(18m 22s):
I don't even know who they are because I spent so much money. But yes, you know, we could have a certain advertiser on our show and then say some male driven show that has 10 times more listeners than us can have the same advertiser. And we probably outsell them because our listeners are not just casual listeners. They're all part of the LadyGang they're part of the community. We have so many girls on our Facebook group talking about different sponsors of ours that they have bought. So it's like, don't listen to us, listen to our girl's in the Facebook group, go search third, love go search thinks are all of these different sponsors. And you can see that our listeners are actually involved and they are really using these products.
(19m 3s):
It's not just like some away Ad that I'm sure it happens all the time for a lot of other podcasts. Yeah. And then it's a trickle down, right? So it's like Podcast. One is like, well we have Corolla. Like I guess it will. These girls seem cool. We'll sign them. The show becomes a success that, and then a, the ads are they're and then if the networks and now there's so many of them can be like, Oh wow, we can make money off a female show. Let's sign more female shows. And so I think in the next few years, we're going to see that 33% rise because we are the best. It also required there to be people, maybe females, but maybe people who understand females like Sue in sales because they know how to speak our language and say, this is what these girls are doing.
(19m 50s):
You must advertise. And we'll, we'll put the proof is in the pudding. So we really appreciated there being a power female on our site and the, and the ad sales space And your hair looks amazing. Thanks. Yeah. It just clean. That's the best feeling my kids said to me before junior year is really to wash the dirt out of it. It's fine. You know, it just, it just say one thing, you guys use two words and I think that these girls are two things. They are pioneers and they are trailblazers, you know, and it is incredible to be for something to be both the bulls and the people always say, you know, it, it's not about as CPM with this guy as it is.
(20m 32s):
It's about it, the community. And it ended, if you can always just think that's really, you know, brought tuition with these guys, this community. I do love the community that y'all have built. I think that has such a cool part of what y'all have put together. We love our community. We don't think we would definitely not be where we're at with it without this community. And I don't know whose idea it was. It was definitely not my idea to have the Facebook group. It was mine. I saw a different Podcast, a smaller Podcast have a little Facebook group where they would discuss each episode. And I was like, Oh, we should do this. Like it, it looks fun. Not really thinking anything about it. And again, that's, what's so cool about the community.
(21m 13s):
Is it kind of just happened by itself. Like we didn't go out there being like, we need to like foster this community in like really light, make it grow. Like it just grew on its own and it became its own thing. And again, that's why I think it's so successful because there were no expectations for it. There was no plan for it. It's just our girls showing up for us and showing up for each other. And it's something that's bigger than ourselves. Like it really is. The LadyGang has become something that's so massive and goes beyond the three of us individually. Yeah. And it's in the live shows. That's when it's really crazy because to us, it's a group on Facebook. It's, you know, for it, is it 40,000 women now? Like something like that.
(21m 53s):
And you know, that's a number, but you don't really think about it. And then when we put our, our live shows on sale, the tickets fly and we were like, who's buying these tickets. It's, can't be all of our parents. So it's really exciting when you actually show up and, and rip live events for a moment. But you know, when we started to go out on the road and these girls would come up to us and one of the best parts about it was not only were they big LadyGang fans and somehow it changed their lives. It's always like so heartwarming to hear that. But there also wearing everything we talked about in our ads, like they have their third love bra and crazy. They're like, I got this thing and it's such a life changer.
(22m 34s):
I get messages on Instagram all the time about it. And you know, it's just, it's cool because we are, when it comes to Advertising, it feels weird as women, we're trying to figure out a way to feel okay about making money and taking money from brands and feeling entitled to do that. But when we see those women and when we love the products ourselves, and it's such a genuine marriage of the two, it feels okay. And then when we see these women who have their feedback is just as positive as our own, you know, it it's great. We don't feel like we're ripping people off because let me tell you something. It was a long time before we can feel that way. We are like, they want to pay us to talk about this thing.
(23m 14s):
Like who are we? We're nobody's, you know, so it's cool. We love it Of the author. No, it's great to hear. I work. I've worked on a lot of female skewing brands over the years, so I'm glad that you guys actually liked the product and that your listeners do as well. What advice would you have for women in this space that are looking to, to start their own podcast and kind of break into that world? You know, I, okay. So thoughts, first of all, I think you should do anything. I think that one of the proudest things that we, the three of us feel is creating this brand.
(23m 54s):
Being able, like someone said before, like we have a job, we can't get fired from the content. What we want to talk about when we want to pivot, like that's all in our hands, we get to run at the way we want to run it. And I think that there's a lot of power in that. And for me, certainly I feel very empowered by that. So it has been one of the greatest things in my life with that comes a lot of hard work. And I think right now everyone's looking at podcasts and they're saying we should start a podcast. And we get asked probably 300 times a week by people to say, can you help me start my podcast? And what I do is I actually have a PDF, cause I'm a crazy person on my computer that has the startup Podcast worksheet.
(24m 37s):
And it's the first 10 episodes here. Are you going to have as a guest? What's the topic like, you know, because everyone has two good conversations in them for a Podcast. Like when your sitting with your friends and you're like, you know what, we should do a podcast about Seinfeld. And then we can just like talk about it, you know? And you're like, okay, but that Jack, I know that's my side Seinfeld Podcast, I'm starting, But after the third or fourth episode, you kind of lose steam. And I think that's what we see in a lot of the new podcasts that come out and they come out every wants to hear from them. And then it's like, what do you do? Six months? What do you do five years in to keep the audience coming back? And so I think having like a little bit of an actual plan in the show form is, is very, very helpful.
(25m 23s):
And then I think being unique, I think that, you know, since we launched, we have seen about 550,000 other podcasts that are unfiltered boozy brunches. Like everyone in the world has tried like emulate LadyGang. And like, I mean, I know we're all at brunch and I know we're all boozy, but it's like, what is that thing that makes you different from everyone else? What's that thing that you're talking about that you have an insight to, that makes you different. And I think that's, those are the real powerful, powerful tools. And then the number one thing is, cause consistency, you know, in five years we have never missed an episode. When you turn, when you see your phone, like you're getting an episode on Tuesday, you're getting it Episode on Thursday.
(26m 7s):
It does not matter if it's a pandemic. It does not matter if it's Christmas. It doesn't matter if I'm on vacation. Cause we pre-taped, it like you're always getting us. We never leave you hanging. And that's been very important. What do you mean Hope that other women take away from listening to your podcast and, and also reading your book that just came out The kind of mantra that We have for the lady gang and this isn't how it started either. This is kind of what LadyGang has yeah. Developed into is just to try to make other women feel less alone. So whether that's us talking about like an embarrassing story or, or us sharing, you know, a really vulnerable part of our heart that we're actually like scared to death to do.
(26m 47s):
We just want to put ourselves out there and put all of ourselves out there and hopefully connect to other women around the world, just so they don't feel like such a weirdo if something happens to them and you know, as adults, it's really hard to make new friends, it's hard to find people to really connect with. So we're trying to be those best friends for girls that might be struggling a little bit. So we're just trying to find like an actual general genuine connection with women all over the world over, you know, our yeast infections and our drunken nights, but then also, you know, toxic relationships and loss and grief and everything in between. I really feel that About how difficult it is to, to make friends as an adult.
(27m 31s):
Like I never understood it when, when I was younger and, and really now that I'm in my thirties, it, it really has kicked in. So I, I think that's lovely. I love that. Have you guys seen as an outpouring of responses is now in COVID more than ever when people are alone, that they're gravitating even more towards the LadyGang. Yeah. Well, we have it in the numbers proofs in the pudding, the shows up like 36% during COVID, which I don't, I don't Sue, you might know the answer, but I've heard that many podcasts are down and we're up. So it's, it's a Testament to the fact that people are these people's friends, if you will, you know, and people are finding comfort and when they're taking their walk around their neighborhood or their cleaning their closet for the 900 time, they are listening to listening to us, you know?
(28m 23s):
And so it's, it's been great. I we've definitely seen it in, I think when the book hit the New York times list for it, for me, for me, I was actually, I wasn't. Okay. So I wasn't shocked, right? Like I knew that we had this powerful community, but what I'll say is that there is, there's a tried and true test to selling a book, right? Like you go on a book tour, you go sit in the Barnes and noble, your fans get to come sign the book, but they can't see you unless they buy the book. Like there's a whole system that has been in place in publishing for a very long time. And when COVID hit that, all of it went out the window. And I cried a lot about it. Like are the book tour, the seeing people, the way everything was gone and An all of the, all of the press that we were meant to do was canceled.
(29m 9s):
And so it was the only thing we had with the community. And so the fact that we were able to make number four on the New York times bestseller list with no press, no tour, none of the traditional ways of selling a book, I think is a Testament to how much of our girls love us to the fact that there were girls in the Facebook group being like, we have to get them on the New York times list. I'm buying five books for people who can't afford it. Like, I'll buy the book for you. There was a whole book chain, this was one of our new members. Ronnie. It was like, leave your note. If you can afford it, you can't, and I'll match you with someone. So its like, it was a pay it forward with books and it was so, so cute because it was also a during the time, obviously we're so many people have lost their jobs.
(29m 50s):
So its like the last thing we wanted to try to do is like promote something to buy, like make art girls buy it. So it was, so it was one of the coolest things I've ever seen from our community because they just wanted everybody to be. Yeah. Part of it, amazing. I, I didn't see that in the Facebook group, but, and it's really great to hear and I like hearing stories about people helping each other during this time, I think has been really rough for a lot of people. So it's amazing that you guys have been there for them and your community's been there for each other to pulling it back out to the Podcast industry as a whole. Are there any changes you would like to see in the podcast industry in the coming year? Well, I mean I'll, I'll speak on what we're doing.
(30m 31s):
That's different, you know, because of COVID global pandemic and then the black lives matter movement, you know, it it's shaken us up because we realize we have a platform and we have a lot of, of years listening and tuning in and while we're not gonna completely change the tone of the Podcast, we knew we had a responsibility now to discuss those topics in those issues. So we're more mindful now about the type of people we bring on to the podcast, we bring on more experts. We did a book club episode with one of our Podcast, other podcast hosts from the network where we, we read white fragility as a group.
(31m 14s):
And you know, I'd love to say we would have done that a year ago, but I think that that's a lie. I think that right now we're feeling a responsibility and a wake up call for us to use the platform in a responsible way and still talk about farting during sex. You know, like girls, that's pretty much what they come for us. We're going to stay in our lane, but we're also going to be, like I said, mindful of the content that we create and definitely, and we've always made a concerted effort to having more diverse guests as come on the podcast, but we're digging in even further with that. You know, we're really trying to think of really creative ways to get, you know, other women from different walks of life, different races to come in and have a conversation with us because we're all ladies like across the board, that's really what unites us.
(32m 0s):
So that is for us what we are changing. And we would love to see that with the other people in the podcast space. And then from like a business standpoint, I was just thinking, well, Becca was saying that for me, I think that our podcast for us, our podcast in our community is such a long tail thing. I would love to see brands come on board Podcast for like six months or year long sponsorships in a bigger way. I'm like they do a sports athlete or whatever. It's like, this is sponsored by Nike or whatever it is. And, and the reason being is that like, I think we do a really good job of like during that time when it's airing, like getting people to go out there, but you know, it's like, it can become part of the culture of the show.
(32m 50s):
And so it would be so nice to be able to, you know, make segments around them or, you know, have them be a part of the Podcast and then the summer tour and then the, the book thing and then the clothes and like kind of like build more of these like brand partners that are more longterm across everything we're doing because we have so many different elements now, including the Podcast where it gets a little tricky when you're like, Oh, Hey, like I love to drink this drink on the podcast. And then, but at home I'm like drinking this drink and then on tour, I'm drinking this drink. Like I wish that I wish that brands could see the power of the Podcast and they would invest a little more in those, those longterm things instead of these like little flights week by week, I think it would make it easier and more authentic.
(33m 35s):
So I would love to see that like on TV shows where it's like this, this like Friday night football is brought to you by GMC, like where is that for the Women? You know? Well, we see that totally when we have sponsors that come on for extended weeks, like the more familiar that our girls get with the brand, the more app they are to make that purchase. And maybe they wouldn't from the first week that they hear about it. But if it's the 10th week and they are really getting familiar with what this brand is, its kind of like bringing it more to the <inaudible> of LadyGang rather than like I'm drinking X. It's like, no, I actually, I used this brand on the regular and it's becoming part of our conversation.
(34m 15s):
And sometimes we have sponsors, it ends up being part of our normal conversation anyways, because it is part of our life because it has been a big part of the LadyGang. So I can definitely agree with that. And we also individually will post about brands that we work with on our personal social media. So it would be amazing to just know that someone was there for six months and then I could go crazy on my Instagram, my personal, when I'm using the product or talking about the product. But you know, if it's not a sponsor at the moment, I have to check to see if they're on for that week or you know, sort of to see if it's going to be An, if there's going to be conflict.
(34m 56s):
So its like, it would be so nice to just be like across the board. This is our tampon brand. So I can talk about it every week. You know, it's like, or not every week, God forbid, One of my life are talking about a tampon every week. We've got bigger problems. Yes. Yeah. And when we do have those bigger, like the people that have been with us from the beginning, we do get more comfortable talking about it in our personal social media because we know they're sticking around and we know that they're committed to us. So we want to commit To them. Yeah. It was going to say its like the more that a brand invest in us the more time and the more effort and the more everything that we're going to invest back in them. So it's definitely a balanced situation. It's like dating. We need them to put a ring on it.
(35m 37s):
I know don't post me. The third love has been with you guys and they do an annual every single year and stick to it for a year. They mentioned it. Even in this interview, it's like the, I brought them up twice because they're like one of the brands that I like to think of as a LadyGang brand wearing my third bra right now the best, the best it's that it actually has become the official bra. It is. It is. Okay. Cool. Oh Awesome. We love them. Yeah. They do make it hell of a good bra. You guys, this has probably probably has been one of the most fun interviews that I've done.
(36m 18s):
We really appreciate, y'all taking the time to talk to us about all of this and I just, I love and am inspired by a lot of y'all's answers. So thank you so much for having us, You for all of the amazing brands and yeah. I mean let's just take over Podcasting Women. Yeah. Let's just do it. Join this episode. Be sure to subscribe for updates on future episodes and leave us a comment with your feedback, questions or ideas for future segments. If you would like more info on Ad Results Media and what we do, please visit us online at Ad Results. Media dot com. This podcast is an Ad Results, Media production.
