Sometimes when we talk about heroes, we talk about someone we’ve never met. But in my career, one of my biggest heroes was a woman that I saw every single day. On the very first day of my first “real” agency job out of college, I met Kristin Pendleton. And over the next two years,...
Q: What challenges do women, and especially women of color, face in the advertising industry? A: We face a lot of challenges. I can’t speak for everyone but there is a sense of having to prove yourself constantly regardless of the years of experience you have. A lot of times opinions have already been made...
We’re excited to partner together with Edison Research and PodcastOne for the second-annual Super Listeners Study. What is a Super Listener? Podcast “Super Listeners” are Americans 18+ who listen to five or more hours of podcasts weekly. Podcast Super Listeners are exposed to the most amount of podcast advertising and provide invaluable insight as to...
In the final segment, Kelsie Utz, Quality Assurance Coordinator, Seda Filenko, Director of Analytics and Chertera Williams, Billing Specialist, sit down to discuss their career journeys, experience in the advertising industry and advice for other women in traditionally male dominated fields like finance and analytics. Click the image to play the full video.
As VP of Podcasting at Macmillan Publishers, Kathy Doyle knows a thing or two about the podcasting industry. From creative concepting to podcasting strategy, she oversees some of the most interesting ideas in the podcasting world. In this episode of On the Mic with Ad Results Media, Lindsay Boyd and Nathan Spell sit down with...
As creatives, it can be difficult to move from all the ideas, to good ideas, to truly great ideas. And that's where creative concepting comes in. In this final episode of The Anatomy of an Ad, Nathan Spell and Lindsay Boyd will discuss how to dive into ad generation and the tools needed to go...
Molson Coors & Ad Results Media have a fireside chat discussing how this diverse portfolio of brands made a big bet in the podcasting space and partnered with a leader in the space to make a meaningful impact with their key growth consumers. During this chat they discuss how their portfolio of brands, including iconic...
What is the one, powerful tool that is essential to developing lasting advertising ideas? The answer: Strategy. Without strategy, it's virtually impossible to connect your brand to your target audience, and connecting brands is what great advertising is all about! In episode two of our study of The Anatomy of an Ad, Nathan Spell continues...
What are the basics of creative strategy? Whether you're a seasoned professional or just starting out in the advertising world, understanding the fundamentals is paramount to success. In episode one of our latest series focusing on the anatomy of an ad, Senior Copywriter, Nathan Spell, will guide us through creative strategy and defining "brands". Podcast...
by Andrea Schwarzbach, September 23, 2020 As the evolution of podcasts has occurred, advertisers have taken notice. Historically, radio has been a tried and true channel for advertisers, so it’s natural that brands would venture into podcasts as they becomes a larger slice of the audio pie. But as more brands jump into the podcast...
In the third and final installment of our Women In Podcasting series, On the Mic with Ad Results Media is thrilled to sit down with Clio De La Llave, Nadine Robinson, and Madison Catania of Podcast Nation. During this conversation we discuss their journey into podcasting, the launch of a new agency, podcasting being akin...
Tracking podcast data can be difficult. In the past, advertisers have relied heavily on promo codes, vanity URLs, and surveys, and even then, the data would often be skewed leaving advertisers to wonder "Why?" In episode 20 of On the Mic with Ad Results Media, host Lindsay Boyd sits down with Ad Results Media's very...
Dirty John. Dr. Death. Dying for Sex. These are just a few of the hit shows that make up Wondery's extensive library. And that library wouldn't be complete without the talent and knowledge of women. Known as one of the top players in the podcasting space, On the Mic with Ad Results Media is delighted...
Boasting over 90 million downloads since it's launch in 2015, LadyGang has become one of the most popular podcasts for women. Launched with the intention to help women feel less alone, the LadyGang has experienced success across the board with their New York Times best-selling book, clothing line, and of course, hit podcast. In episode...
As we continue our discussion on the importance of work culture, especially during the time of COVID-19, On the Mic decided to take a moment to sit down and speak with our committee heads and get their take on the changes experienced within Ad Results Media since launching employee focused, committee initiatives. Conversations in Episode...
SAN DIEGO, CA (Jul. 22, 2020) — Ad Results Media, a leading audio and podcast advertising agency, announced a new addition to their board of directors, Mainardo de Nardis. Mr. de Nardis, the former CEO of OMD Worldwide and Aegis Media, will bring innovative thinking and global connections to his position on the board. “We’re...
Across time zones, cities, offices, and working from home, work culture is more important now than ever. In these profound times, we want to ensure that our strength remains intact, and that starts with our foundation. In episode 16 of On the Mic with Ad Results Media, Lindsay Boyd and Nathan Spell host a round...
Human Resources departments around the world have been hard at work behind the scenes for months now as the Coronavirus snakes it way through businesses large and small. Here at Ad Results Media, we work to ensure that the culture and health of our staff are top priority. In episode 15 of On the Mic...
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Miro's partnership with ARM built confidence in the power of audio, and long-term ROI for the company.