The Coronavirus has truly touched every part of our lives from the personal to the professional. In episode 13 of On the Mic with Ad Results Media, Ad Results partners Marshall Williams and Russell Lindley join Nathan Spell and Lindsay Boyd to discuss the changes that are being made in the audio advertising space, as...
Have you ever stopped and wondered what exactly makes you hit that skip button during an ad? What is the difference between a compelling read that makes you immediately check out a product, and an ad that leaves you feeling "meh" about the whole thing? In episode 12 of On the Mic with Ad Results...
It was a star-studded panel of industry experts that included our CEO Marshall Williams, Tom Webster SVP, Edison Research, Strategy and Marketing, Deirdre Lester CRO, Barstool Sports, Anya Grundmann SVP, NPR Podcasting and Program Innovation and Stephen Dubner Journalist and Host of the Popular Freakonomics podcast. To view full webinar click here Access Password:...
While the coronavirus has affected our personal lives and shifted our work and industries, it has also changed consumer consumption habits, especially in the podcast universe. This virus and the corresponding “stay at home” dictate has upset our daily routines and habits, and every “normal” pattern we can imagine - from commutes, childcare, schooling and...
So you've planned, researched, written, reworked, practiced, and recorded. The final steps to perfecting your podcast now lie in editing and mixing. In episode 11 of On the Mic with Ad Results Media, hosts Nathan Spell and Lindsay Boyd sit down with our editor, Freddy Trejo, to discuss his editing process and to experience the...
Time moves quickly and you never know when things will change. In episode 10 of On the Mic with Ad Results Media, our team discusses the importance of preparation when setting up your podcast. From content calendars to editing to direction, you have to be prepared for whatever life throws at you. Be sure to...
We continue to uphold our values as our new normal shifts and wanted to share some encouragement from our Ad Results Media family that continues to practice Guidance, Gratitude, Grit and Growth in this time. Staying connected with each other, clients, our partners and with our extended communities has always been important, but is absolutely...
So your content is great, but what about your sound? In episode 9 of On the Mic, Host Lindsay Boyd, and Editor Freddy Trejo discuss the importance of ensuring the proper equipment and setup when launching your podcast and ways to improve your listeners experience. Be sure to subscribe to the "On the Mic with...
In Episode 8 of On the Mic with Ad Results Media, Lindsay Boyd takes our listeners on her personal journey as a podcaster and voice over actor as we launch our newest series: Why Sound Matters. In this introductory episode, listeners will have the opportunity to experience the differences in sound quality produced by various...
In episode 7 of On the Mic with Ad Results Media, Ad Results' CEO Marshall Williams and Sr. Account Strategist Andrea Schwarzbach dive into topics related to the proliferation of podcast attribution platforms, the advertiser's strong desire to understand and capitalize on what the data is telling us and the comparison to other methods of...
In episode 6 of On the Mic, Nathan Spell and Lindsay Boyd have a chance to sit down with the founder of Cloud 10 Media, Sim Sarna, and pick his brain on developing compelling podcast content, getting started in the space, and learning patience during the process. Podcast Transcript (0s): From teaching the art of...
From shorts featured on ESPN to documentaries on HBO, Andrew Jenks is no stranger to storytelling. In Episode 5 of On the Mic, Nathan Spell and Lindsay Boyd speak with Andrew about the differences between podcasting and film making as storytelling mediums and what inspired him to make the leap into the audio world, as...
Episode 4 marks the end of our Copywriting 101 series and covers several topics that aren't just vital to ad copy writing, but to any creative writing venture. In this final interview with Senior Copywriter, Nathan Spell, we will discuss the messiness of first drafts and the importance of editing, which is the true meat...
As an industry leader in the audio and podcasting space, we are always looking to continue our growth and ensure the success of not only our business, clients and vendor partners, but the overall success of the audio industry. Our membership within IAB not only provides a seat at the table with key industry leaders,...
We believe that our people give us the best chance at continued success that is why we’ve developed the “4 G’s” as our guiding principles moving into the new year: Growth, Guidance, Grit and Gratitude. We believe these four values influence everything we do at ARM. True company values, as opposed to just words on...
Investment Will Lead to Expansion of Ad Results Media’s Technology and Services
In Part 2 of our Copy Writing 101 Series, we continue our journey into copy writing and the development of audio advertising as we dive into messaging and the three dimensions of verbal communication: voice, tone, and content. Key topics for this episode include: Starting with the Why, Content: The Matter and The Raw Material,...
This year’s IAB Podcast Upfronts uncovered expanding growth in content, data and increased appetite for consumption. We learned from over 450 industry leaders and professionals, and one thing is clear…if you haven’t already, it’s time to invest in podcast advertising. With more information, research and content than ever before, we’re excited to see the industry...
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Miro's partnership with ARM built confidence in the power of audio, and long-term ROI for the company.