What do you do at Ad Results? What three words would you use to describe your role? I am a Media Buyer at Ad Results. Communication, Improvisation and Organization are three words I would use to describe my role. You were nominated for Austin Ad Fed’s Big Wig award! What does this accomplishment mean...
In this episode we put "Copywriting 101" on a brief hold in order to dive into a fascinating interview with Hernan Lopez, Founder and CEO of Wondery. Hernan, along with Mindshare's Neurolab, recently released an exciting study titled "Your Brain on Podcasts" in which they measured second by second changes in electrical brain activity as...
This time Ad Results Media is #OnTheMic “Demystifying the Podcast Ecosystem” at Harvard Divinity School for their Sound Education conference. We’re prepping for Harvard, are you? Test your own knowledge on all things podcasts, Harvard and Boston by taking our quiz. Also, don’t forget to tune into our Facebook live panel with our very own...
We sat down with some of the biggest names in podcasting like Spencer Brown (Founder and CEO of Cadence13) and podcaster Andrew Jenks, to see how content, channels, agencies and advertisers are helping move the industry forward at the University of Michigan’s Ross School of Business. See the infographic below on the current podcast landscape...
“Entertainment always comes first. If you’re not entertaining, the rest will fall apart. Ideally, people really enjoy the story and then afterwards, or the in the days afterwards, they start thinking about the larger picture, or larger themes I tried to trickle in. By2021, podcasting is expected to become a $1 billion global industry. Audience...
In part 1 of our Copy Writing 101 Series, we dig into one of the most important aspects of creative and copy writing: research strategies, or, how to ask ALL the questions. Key topics include: Writing what you know, analyzing your findings, customer focused research, and the buyers journey. Podcast Transcript (0s): Hi there listeners....
Have enough budget set aside to test a wide variety of shows. I believe starting with a budget between $250,000 and $300,000 should get you statistically significant results and a good feel as to whether the medium works for your brand.
We spent the last week understanding the state of podcasting with 3,000 podcasters, producers, agencies, editors, networks, vendors and more from around the world in Orlando made for four days full of workshops, panels, keynotes, parties, trade shows and more. Read on for a few of our favorite key quotes, video highlights and insights from...
In honor of this award we sat down with ARM’s CEO, Marshall Williams, to speak about this great achievement and what it means for company moving forward. What does the Inc. 5000 list mean to you personally? Inc. Magazine has long been a standard for entrepreneurs. Anyone starting a business looks to the publication for...
We’re excited to announce that Ad Results Media’s very own Marshall Williams (CEO and Partner) and Lisa Jacobs (Account Director) will both be speaking on panels at this year’s Podcast Movement. They will join 3,000 podcasters from around the world in Orlando, Florida for four days of workshops, panels, keynotes, parties, trade shows and more....
With existing offices in Houston and San Diego, we’re excited to announce the official opening of our third office in the heart of Downtown Austin. The city has a great pool of talent, startup ambition and a developed business community— combining tech savvy backgrounds with heavy digital experience. Plus the fact that there is a wave...
Over 90 million Americans are listening to at least one podcast a month…and that number continues to grow. Why? Our partner Steve Shanks sat down with some of our favorite podcasters and network partners at this year’s Interactive Days San Diego to discuss the existing momentum behind the industry, share success stories within podcasting, and...
Learn more about how to position yourself completely different than the rest of the market as Matt Gottesman sits down with Steven Shanks and Kurt Kaufer to talk about making pivots in your industry and doing things completely different, putting reputation before revenue, building a solid foundation of relationships, the business of podcasting and the...
However, there is one factor that precedes all others, budget (cost). Without budget there would be no advertising campaign to consider all the other factors. Thus, a lot of scrutiny placed on ensuring the budget is spent efficiently and effectively. In this post we take a deeper dive in disproving a pervasive myth – A...
We’re excited to announce that Ad Results Media’s very own partner Steve Shanks will be speaking on a panel with some of our favorite podcasters and network partners at this year’s Interactive Days San Diego. Everybody seems to have a Podcast these days, and that’s likely driven by podcasting’s share of the time people spend...
We spent last week on the ground in Austin to meet with established and up-and-coming entrepreneurs, innovators, and creators during the SXSW Interactive Conference. Across panel discussions, we couldn’t help but notice the power audio is playing across industries and loved hearing the different ways companies and branding are leaning into the space further. Read...
We’re excited to announce that Ad Results Media will be featured on the SXSW Podcast Stage! Don’t miss our CEO Marshall Williams as he joins Peter Kafka, Recode Media host and Recode executive editor, and Jacob Weisberg, co-founder of Pushkin Industries and former editor in chief of Slate, together with best-selling author and journalist Bethany...
Many advertisers now use podcasts as a main performance marketing channel to bolster their new customer acquisition efforts.
It’s hard to keep up with such a rapidly changing, but increasingly successful industry. So we do it for you. Sign up to receive updates and we’ll keep you in the loop.
Miro's partnership with ARM built confidence in the power of audio, and long-term ROI for the company.