Insights, ARM

Good Is The Killer Of Great: Evaluating Your Agency Partners

What is the definition of “ethos”? Per Merriam-Webster, it’s: “The distinguishing character, sentiment, moral nature, or guiding beliefs of a person, group, or institution.”

January 2nd 2019

General, Podcast Insights

The Stakes are Higher Than Ever

This Bubble Isn’t Bursting – When you start to see headlines like ‘BuzzFeed Lays Off In-house Audio Team’ and ‘Audible Eliminates Roles Within Original Content Unit’ or ‘Panoply Leaving the Content Business’ – heads start to turn, analysts start to talk, and people start to speculate.

September 28th 2018

ARM, News

Relationships, Results and Revolutionizing the Audio Industry: A 20-year lookback with Ad Results Media

In honor of two decades’ experience in the audio advertising industry, Ad Results Media partners speak to the evolution and power of audio, lessons learned, and what it takes to be a winning agency over the years.

September 4th 2018

Performance, Podcast Insights

Why Are Advertisers Turning To Podcasts?

Radio Ink reached out to Williams to get his perspective on why advertisers are now turning to podcasts as a way to grow their business. Here’s that interview.

June 19th 2018

ARM, News

Ad Results Media Receives AT&T 2017 Supplier Diversity Crystal Award

Houston, June 14, 2018 – Ad Results Media is receiving the 2017 AT&T Global Supplier Diversity Crystal Award.

June 14th 2018

Audience Targeting, Podcast Insights

Reaching The 'Unreachable' Audience With Podcast Advertising

According to The Wharton University of Pennsylvania and Hearts & Science’s latest report, “unreachables” are made up by a growing audience of millennials and Gen Xers who simply aren’t tracked by today’s standard of TV and can't be evaluated for marketing efforts.

May 17th 2018

Podcast Insights, Performance

The Podcast Ad Playbook: Baked-In Versus Dynamic Insertion Ads Explained

We've seen large investments in podcast networks and platforms and technology advancements such as the rise of dynamic insertion platforms. These platforms take ads that are recorded separately (not during the production of the show) and automatically insert them into the content of the show using campaign and targeting inputs.

December 5th 2017

ARM, Insights

Q&A: Inside Radio and Marshall Williams, Founder, Ad Results Media

As podcast listening surges, more brands are interested in participating in the fast-growing medium. Marshall Williams, founder of Ad Results Media, is a long-time supporter of radio advertising and now embraces podcasting as an effective way for many of his agency’s clients to communicate with consumers.

October 27th 2017

Insights, ARM

Interview with Marshall Willams - Partner, Ad Results Media

Join Marshall Williams, Don Mazzella and Dan Perkins as they explore the topic of podcast advertising, the audio medium's rapid ascension from both a content and advertiser perspective and its impact on small businesses around the world.  As hosts of the "Recalculating Small Business" radio show, Don and Dan have dedicated their lives to helping small business owners increase their profits.

 

October 20th 2017

Podcast Insights, Ad Creativity

Special Delivery: Crafting The Perfect Podcast Ad

The proliferation of content and the way people consume, digest and engage with it has gone through an unprecedented evolution over the last few years. There has always been competition among brand advertisers in their desire to stand out from the crowd, but what was still seemingly a simple approach to sales and revenue growth has morphed into a “red ocean” (email address required) of advertising where the saturation of media has left competitors fighting for dominance. In a lot of instances, this turns into a race to the bottom where promotions often become the most valued “P” of marketing.

September 18th 2017

General, Podcast Insights

Paradigm Shift: The Evolution Of Podcast Advertising

From print to out-of- home, direct mail, radio, TV, digital and finally to mobile, each decade has introduced a new medium that has drastically altered the way advertisers strategize tactics to engage and activate customers.

August 17th 2017