Explore the many benefits of using audio advertising to promote your brand. From targeting specific demographics to improving brand recognition, discover how audio advertising can help your brand grow.
With all the marketplace buzz about podcasts and streaming music services like Spotify, Apple Music, and Pandora, it’s easy to underestimate the power and effectiveness of AM/FM Radio. However, those perceptions are much different than the realities of AM/FM radio usage, ad penetration, and ad effectiveness.
How much do radio ads cost today? We break down the numbers and provide all the context you need.
What is a podcast network? While the exact definition of a podcast network can take on a broad interpretation, we define it as a company that can create, produce, publish, distribute and/or sell podcast ads on behalf of specific podcasters and shows. They work with agencies and brands to integrate podcast ads seamlessly into their...
Audio insights and perspectives from industry insiders on the year to come.
Are Gen Z and Gen Alpha part of your marketing startegy? If not, it's time to get started connecting with these creative, forward-thinking demographics.
Brands stand to reap many benefits from advertising on Pandora. Here we break down the ins and outs of advertising on the popular platform.
ARM helped Grammarly boost brand awareness and delivered a 6% conversion rate. Find out how here.
What makes a great programmatic ad spot? From placement to scripting, we've got everything you need to know.
Learn about the good, the bad and the admittedly boring about how AI is impacting audio advertising.
Learn the five reasons that now is the right time to leverage programmatic audio advertising to reach your brand and business goals.
Learn how Allbirds generated a 29% better ROAS with ARM and audio advertising.
Audio advertising is particularly powerful for DTC brands. Check out our latest ebook to learn how audio is helping DTC companies grow.
Our latest research has the answer to the optimal number of ads in an audio ad break to drive performance and lower CPAs.
Audio is a different animal -- getting it right requires skills and access your AOR likely doesn't have.
Can endorsements on YouTube improve your acquisition strategy? Find out how this brand expanded reach and achieved its CPA goals in this case study.
In our new ebook, "Audio Advertising with Creators: A Guide for Brands," we take you step by step through the process of advertising with creator-based audio, with best practices along the way.
It’s hard to keep up with such a rapidly changing, but increasingly successful industry. So we do it for you. Sign up to receive updates and we’ll keep you in the loop.
Miro's partnership with ARM built confidence in the power of audio, and long-term ROI for the company.