The Power of YouTube Influencers

An in-depth look at the emerging medium of vodcasting and the big vodcast advertising opportunities for brands.

Introducing ARM PRO: Audience, the Ultimate Audience Solution

Reach your audiences where they’re at with a single media buy that pays dividends. 

The Advertisers Guide to Podcast Platforms

Unsure which podcast platforms are best for advertisers? Find out in this guide from the podcast advertising experts at Ad Results Media.

Audio Vs. Other Channels

How does audio stack up against paid search, social, and TV? We’ve got answers. 

The Benefits of Specialized Agencies

Why successful audio advertising requires specialized expertise, not your AOR or in-house team

Creating Memorability Across Audiences

Sustaining attention and creating success means crafting effective--and memorable--messaging. Here's how.

How Much Do Podcast Ads Cost?

Man, it’s a great time to be in podcasting! Whether you are a host or an advertiser, the explosive growth of the channel is opening up a litany of partnership opportunities. The podcast advertising industry surpassed $1B in 2021 for the first time ever.  This represents a 74% YOY increase in revenue; which is more...

ARM's 2024 Outlook

Audio insights and perspectives from industry insiders on the year to come. 

Gen Z to Alpha: Key Generational Insights

Are Gen Z and Gen Alpha part of your marketing startegy? If not, it's time to get started connecting with these creative, forward-thinking demographics.

How ARM Helped Grammarly Drive Superior Conversion Rates With Audio

ARM helped Grammarly boost brand awareness and delivered a 6% conversion rate. Find out how here.

Programmatic Spotlight: Programmatic and Creative

What makes a great programmatic ad spot? From placement to scripting, we've got everything you need to know.

The Good, the Bad and the Boring: AI’s Implications on the Podcast Industry

Learn about the good, the bad and the admittedly boring about how AI is impacting audio advertising.

Top 5 Reasons Your Brand Should be Investing in Programmatic Audio Advertising

Learn the five reasons that now is the right time to leverage programmatic audio advertising to reach your brand and business goals.

Case Study: How Allbirds and ARM Integrated Programmatic Audio

Learn how Allbirds generated a 29% better ROAS with ARM and audio advertising.

How Audio Drives DTC Success

Audio advertising is particularly powerful for DTC brands. Check out our latest ebook to learn how audio is helping DTC companies grow.

What is the Optimal Number of Ads in an Audio Ad Break?

Our latest research has the answer to the optimal number of ads in an audio ad break to drive performance and lower CPAs.

Specialized Expertise and Scale are Critical for Success in Audio

Audio is a different animal -- getting it right requires skills and access your AOR likely doesn't have.

Q&A: The Problem of Using MMM to Measure Podcast Advertising Impact - And What to Do About It