Can endorsements on YouTube improve your acquisition strategy? Find out how this brand expanded reach and achieved its CPA goals in this case study.
In our new ebook, "Audio Advertising with Creators: A Guide for Brands," we take you step by step through the process of advertising with creator-based audio, with best practices along the way.
Follow these tips to make the most of your holiday marketing spend and engage your customers through audio.
Ad Results Media discusses five ways to engage and convert Generation Z through the optimization of ad creative in podcasts.
Our team just got back from spending 4 days at this year’s Podcast Movement conference that was held August 21st – 24th in Denver, CO – and they have lots to share!
In this article we explore the differences between influencers, podcast advertising and social media advertising.
To find success in the audio as an advertiser, you have to approach things from the listener’s perspective. Especially with programmatic advertising.
Kurt Kaufer, Co-Founder and Chief Growth Officer sits down with Teresa Elliott, ARM’s new CRO, during her first month in her new role to discuss her perspective on the industry, the value of specialized expertise and what makes a great partner.
Check out some of our biggest takeaways from the 2023 IAB Podcast Upfront event.
In this post we explore the approaches, processes, and partnerships that deliver measurement solutions that can quantify the true incremental impact of podcast ad campaigns.
In this post we explore the benefits of partnering with influencers on YouTube and how to maximize ROI on your campaigns.
It's February, y'all! And you know what that means - it's time to celebrate and shine the spotlight on the amazing impact of Black content creators! During Black History Month, we get to recognize the role these amazing people play in shaping our culture and perspectives. So, let's give it up for the Black creatives...
Ad Results dives deep into the world of influencers including how they earn income, to how to partner with them and how to maximize the value of your partnership.
We explore all elements of building your brand though audio including the proper starting point, the right influencers and platforms to partner with, the best approach to creative and how to measure success.
New year, new me? Not quite - and that might not be a bad thing. ARM Senior Copywriter Evan Brown gives a different take on New Year's resolutions and offers a few inspiring content creators to help you elevate your life experience in 2023 in this latest Beyond the Mic article.
We rounded up some of the top experts in our industry like Co-Founder of Sports 1 Marketing, Consultant & Business Coach, and podcast host David Meltzer, as well as executives from the programmatic media buying platform Audiohook, the weekly adtech newsletter Sounds Profitable and our very own Mike Kropko, Co-CEO of Ad Results Media to...
In today's episode, Lindsay Smith sits down with Bryan Barletta of Sounds Profitable fame and Jordan Bentley, Founder of Audiohook, to discuss how programmatic ad buying works, the evolutions in the technology, and why we shouldn't be afraid to embrace this emerging tech.
It’s hard to keep up with such a rapidly changing, but increasingly successful industry. So we do it for you. Sign up to receive updates and we’ll keep you in the loop.
Miro's partnership with ARM built confidence in the power of audio, and long-term ROI for the company.