Today, we’re joined by Gretchen Smith, Vice President of Media at ARM, to talk about how creator marketing can make brands resilient to the dawning of this brave new cookieless world.
The digital audio market has been experiencing incredible growth, especially within podcast advertising, which surpassed $1 billion in 2021 for the first time ever. This growth represents a 74% year-over-year (YOY) increase in revenue, which is more than twice the 35% YOY increase the entire internet media category experienced.¹ As a result, we’re seeing our industry...
In this special edition of On the Mic, Tom Webster joins Lindsay and Nate to discuss what their latest study means for your podcast advertising strategy.
YouTuber host Madeline Mann of Self Made Millennial joins us to talk about how she got started, the importance of authenticity, what she looks for in brand partnerships, and her takeaways from VidCon 2022.
In this episode of On the Mic with Ad Results Media, Lindsay Smith and Nate Spell are joined by ARM's Senior Copywriter, avid sports fan, and friend of the pod, Evan Brown, as he takes us on a deep dive into the history of the sports genre and the powerhouse player it can be in any brands marketing campaign.
OnTheMic is back with another new episode as co-hosts Lindsay Smith and Nathan Spell share highlights from VidCon 2022, including key takeaways and mini-interviews with content creators. ARM's VP of Business Development Desha Runnels, VP of Media Gretchen Smith, Creative Director Tony Carnevale, and Senior Copy Writer Evan Brown join the conversation to share their insights from the event.
In this episode of On the Mic with Ad Results Media, hosts Nathan Spell and Lindsay Smith sit down with Bryan Barletta of Sounds Profitable to chat through the changes and upcoming predictions of adtech.
Ad Results Media’s CEO Mike Kropko discusses the growing importance of audio as a marketing channel, as content, audience growth, and technology come together.
Last week, Ad Results Media was in full attendance to the first in-person VidCon event since 2019 with leaders from creative, audio insights, media, and business development. The conference & convention featured high-profile creators from YouTube, TikTok and created fruitful connections, discussions, and potential branded partnerships in our clients’ and creators’ futures. VidCon filled the...
In this episode of On the Mic with Ad Results Media, hosts Lindsay Smith and Nathan Spell welcome Creative Operations Specialist, Brit Garcia, onto the show to discuss the variations of an ad read and the creative that goes into pulling them all together.
In this first episode in our Going Viral series, Lindsay Smith and Nathan Spell welcome Ari Diozon onto the show to talk about, and react to, recent viral ads.
This month, we celebrate Pride by highlighting the historical and cultural impact of the LGBTQIA+ community and putting a spotlight on amazing content creators in the space.
In this first episode in our Going Viral series, Lindsay Smith and Nathan Spell welcome Ari Diozon onto the show to talk about, and react to, recent viral ads.
The IAB just wrapped their PodcastUpfront event – Hear and Now – that was held virtually on May 10th – May 12th. This year’s event, designed for brands, agencies, and media buyers, previewed the latest innovations, programming, and marketplace trends.
Every marketer knows that brand image is a precious thing—it takes patience and vision to build, but an unexpected wrong move could swiftly deteriorate that reputation. Because of this, brand safety is a universal issue that all brand marketers need to address and accommodate in their media and communications plans.
Celebrate Asian American and Pacific Islander Heritage Month with ARM as we highlight the importance of representation in media.
The metaverse doesn’t have to rely on fancy AR and VR equipment to be a reality, but instead will deploy standard audio technologies that exist all around us.
Have you ever considered that your outside hobbies or activities could actually influence the way you work? In this episode of On the Mic with Ad Results Media, Nate Spell and Lindsay Smith are joined by ARM team members Tony Carnevale, Brit Garcia, and Ari Diozon to chat through their out-of-work hobbies and how they bring creativity into the workplace.
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Miro's partnership with ARM built confidence in the power of audio, and long-term ROI for the company.