ARM, Culture

Ad Results Media Expands Leadership Team to Prioritize Growth And Audio Expertise

Ad Results Media, a major buyer of podcast and other audio advertising, is expanding its leadership team with a pair of staff moves.

April 6th 2022

ARM, Culture

Leading the Way: Reflections from Women in Leadership

We're closing out Women’s History Month highlighting the resilient women within Ad Result Media's leadership team.

March 30th 2022

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, Ad Creativity, Industry News, Case Studies, ARM, Insights, News

Ad Results Media Listed as Campaign US Media Awards 2022 Finalist

We’re thrilled and grateful to have made the Campaign US Media Awards 2022 shortlist!

March 29th 2022

Campaign Creative, Ad Creative, Interview Series, On the Mic Podcast

Episode 40 - Music in Podcasting Part 2

Lindsay and Nate are back again with Evan Brown as we discuss what the new theme song for On the Mic could look like. Will Evan be the Danny Elfman to Lindsay and Nate's Tim Burton? Will the trombone and theremin make an appearance in the new episode? Pull up a seat and take a listen to Part 2 of On the Mic's Music in Podcasting series.

March 28th 2022

Brand Safety, Insights, ARM, Industry News, Ad Creativity, Media Buying, Audience Targeting, Performance, Scale & Measure, Podcast Insights

ARM Does Podcast Movement | 4 Key Takeaways on Brand Safety

DeShá Runnels and Lisa Prentis Jacobs spoke at the podcast event of the year, Evolutions by Podcast Movement, to share their expert opinion on four key takeaways crucial to audio advertising and the transformation of brand safety.

March 28th 2022

Campaign Creative, Ad Creative, Interview Series, On the Mic Podcast

Episode 39 - Music in Podcasting (Part 1)

Have you ever thought about the impact that music has on podcasts? In this episode of On the Mic with Ad Results Media, co-hosts Lindsay Smith and Nathan Spell work with Senior Copywriter Evan Brown, to discuss the nuance of music in the podcasting space. Together they review multiple podcast openers and collaborate on what the new sound of On the Mic might be.

March 14th 2022

YouTube Advertising, VODcasting, Campaign Creative

How YouTube Creator Partnerships Can Boost Brand Authenticity

Q&A with Ad Results Media’s Senior Director of Creator Content Sam Cosby on the future of YouTube creator partnerships.

March 7th 2022

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, Ad Creativity, Industry News, ARM, Insights

Super Listener Study 2021 Recap

ARM CEO Marshall Williams shares his top takeaways from the Super Listeners 2021 Study.

March 2nd 2022

ARM, Culture

Beyond the Mic: The Power of One

To celebrate Women's History Month, we’re highlighting powerful women-led podcasts within our partnerships that transcend beyond the mic.

March 1st 2022

On the Mic Podcast, Interview Series

Episode 38 - An Interview with MeganPlays

In this episode of On the Mic with Ad Results Media, co-host Lindsay Smith sits down with Roblox YouTube creator, MeganPlays to talk through building your audience on YouTube, how to choose the proper advertisers for your audience, as well as to answer the question: What exactly is Roblox?

February 28th 2022

On the Mic Podcast, Interview Series

Episode 37 - An Interview with The McFarlands

And we're back! On the Mic with Ad Results Media is kicking off 2022 with an incredible interview with the entertaining YouTube and TikTok sensation The McFarlands. In this episode, we'll be diving into the creation of TikTok content, how to deliver a successful branded ad, and what it means to just have fun with your family.

February 20th 2022

ARM, Culture

Beyond The Mic: Black Voices That Transcend

In honor of the month, we’re highlighting a few Black voices within our podcast partnerships that transcend beyond the mic.

February 3rd 2022

Podcast Insights, Performance, Media Buying, Industry News

Better Together: 3 Traditional & Digital Influencer Tactics that Pack a Powerful Punch

“People do not buy goods and services.  They buy relationships, stories, and magic.” – Seth Godin While our job as advertising and marketing professionals may be to sell goods and services, it is also true that people buy “relationships, stories, and magic” – and we cannot accomplish any of that without having people at the...

January 13th 2022

Podcast Insights, Performance, Media Buying, YouTube Advertising, VODcasting

4 Top Influencer Platforms That Enhance Creator Partnerships

To build more effective creator partnerships, these big four platforms—podcasts, YouTube, Clubhouse and TikTok—will supercharge your influencer campaigns.

December 9th 2021

Performance, YouTube Advertising, VODcasting, Campaign Creative

Top 3 Ways Podcasts On YouTube Offer Brands Opportunities

Move over, Apple and Spotify. YouTube is the No. 1 way people listen to podcasts. Brands need to take advantage of the opportunities provided by the blend of digital audio and video.

December 8th 2021

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, Ad Creativity, Industry News, ARM, Insights

More Than Meets The Ear Series - Niche Messaging: Building A Brand

Liquid I.V. takes an experimental approach in partnering with podcasts.

October 13th 2021

Podcast Insights, Performance, Media Buying, Industry News

Podcast News Daily Q&A: Ad Results Media’s Patty Mertes On Q4 Ad Trends

Ad Results Media VP of Media Patty Mertes provides insight into what the podcast industry can expect for the rest of the year. Check out Patty M.’s full Q&A with Podcast News Daily for the biggest industry trends and challenges and what ARM has planned for Q4.

October 12th 2021

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, Ad Creativity, Industry News, ARM, Insights

More Than Meets The Ear Series - The Power of Personality

For advertisers, partnering with a magnetic podcast host can yield big opportunities—and more ways to interact with audiences.

October 6th 2021