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General, On the Mic Podcast

Episode 31 - Why We Love True Crime

Why do we love stories of true crime? Is it the fear? Is it the thrill? Or is it the feeling of "what if" that these stories often times elicit? In this episode of On the Mic with Ad Results Media, Lindsay Boyd walks Nathan Spell through the science behind why we're obsessed with true...

March 22nd 2021
On the Mic Podcast, Interview Series

Episode 32- An Interview with Comedian Bert Kreischer

As marketers begin to expand their definition of influencers to those beyond Instagrammers and TikTokers – the time is ripe to explore the similarities that podcasters have with social influencers and how to leverage them as an integral part of an influencer strategy. Podcast Transcript (2s): Hey everybody. Thanks for joining us today. I'm Steve...

March 21st 2021
Industry News, ARM, Culture

Encouraging Inclusivity in Ad Agencies

What's one-way agencies and executives can make changes to their work and hiring practices to encourage diversity in their industry? Foster a company culture where every voice is welcome, heard, and respected. There is often high turnover when employees feel that who they are and their uniqueness is not appreciated or valued. As such, it...

March 5th 2021
Podcast Insights, Scale & Measure, Performance, Media Buying, Ad Creativity

Moving From “Brand Like” to “Brand Love” with Podcast Advertising

Brand love is often defined as that moment when your loyal customers become advocates for your brand – espousing the benefits of your products or services to all who will listen. But having customers who love your brand doesn’t just feel good – it’s good for your bottom line too.  According to Talkwalker’s Brand Love...

February 15th 2021
Industry News, On the Mic Podcast, Interview Series, ARM Work Culture

Episode 28 - An Interview with Ad Results Media's SEEN Committee

Representation. Inclusion. Equity. Liberation. Solidarity. Is your organization creating spaces where these important conversations can happen? In this episode of On the Mic with Ad Results Media, Lindsay Boyd and Nathan Spell share space with Ad Results Media's SEEN Committee, a working group created to create, plan, and implement initiatives surrounding difference and inclusion in...

January 31st 2021
ARM, Insights, Culture

Q&A With ARM's New VPs of Media

For over 15 years, DeShá has specialized in generating revenue and consumer engagement via creative partnerships and content creation. From his time in the USC Athletic Department, to FOX, The Audience Network and The Dan Patrick Show & The Rich Eisen Show, DeShá has established himself as a trusted collaborator, in highly competitive markets, who has a deep understanding of the national media landscape and how to use it.

December 22nd 2020
On the Mic Podcast, Interview Series

Episode 27 - An Interview with Jordan Harbinger

From Kobe Bryant to Simon Sinek, Jordan Harbinger is no stranger to conducting guest interviews, and he knows a thing or two about people, building relationships, and personal networks. In this episode of On the Mic with Ad Results Media, Nathan Spell and Lindsay Boyd sit down with Jordan to talk podcasting, starting over, and...

December 20th 2020
ARM, Culture

Passion and Perseverance

Sometimes when we talk about heroes, we talk about someone we’ve never met. But in my career, one of my biggest heroes was a woman that I saw every single day. On the very first day of my first “real” agency job out of college, I met Kristin Pendleton. And over the next two years,...

December 7th 2020
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