Video Podcast - aka "vodcasting" - is an emergent medium that represents two perfectly paired worlds colliding–video and podcasting. The allure makes sense. Video accounts for 82.5% of global internet traffic, and podcast consumption has skyrocketed, with the average user listening 51 minutes a day.
So why is vodcasting so powerful? And how can it turbo-charge your media plan? Download our ebook to find out.
